Tag Archives: World’s Ugliest Color

4 PAINT COLORS THAT MAY BE LOWERING THE VALUE OF YOUR HOME

Poor color choices can lead to a lower return on your home.

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It’s no secret that certain colors make a tried-and-true design statement: Black and white roomsnever go out of style, red rooms command attention and green spaces are practically guaranteed to help you put your feet up and relax.

But according to a report from Zillow Digs, there are four paint colors that make real estate pros nervous – and for good reason. When the real estate site evaluated more than 50,000 photos of recently sold homes, it found that houses with rooms painted certain colors fetched less than their estimated prices.

Perhaps most surprising? Buyers disliked off-white and eggshell rooms. In fact, homes with kitchensthat were painted in either shade sold for $82 less than the predicted estimate. White may seem like a safe bet, but small spaces (say, a tiny kitchen) can look “dead” or “flat” when painted the color, designer Emily Henderson told Time Money.

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Since designers can’t stop talking about how much they hate Pantone 448 C – aka the world’s ugliest color – we’re not shocked that it appears on the list. Bedrooms painted in this color fetched $236 less than the expected price, and bathrooms in the hue fetched $469 less. Whoa.

Buyers also are less inclined to pay up for spaces with a terracotta shades: Homes with terracotta living rooms sold for $793 below Zillow’s expected price.

Surprisingly, certain shades of grey fare better than others when it comes to real estate. Homeowners with slate grey dining rooms ended up losing $1,112 when it came time to sell, but when the living room was painted dove grey or light grey, the house’s selling price increased by $1,104.

The more you know.

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h/t: Design Taxi

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52 COLOR SWATCHES TO MATCH THE WORLD’S UGLIEST COLOR

Pantone 448C may be repulsive, but that doesn’t mean it doesn’t have complementary shades.

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You’ve likely heard the classic Danish fairytale of “The Ugly Duckling.”

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If you haven’t, it goes something like this: A not-so-pretty duck gets a lot of, err, negative feedback from his peers. The ugly duck is pretty upset about that, until it grows up to be a beautiful swan. The ugly-duck-turned-swan lives happily ever after.

Now, circa 2016, the same fate has come to the world’s ugliest color. Kind of.

Pantone 448C, or opaque couché, has been described as “filth,” “death,” “lung tar” and even “baby excrement.” (Who knew each of those things had a consistently specific hue?) The greenish-brown color was created by global health experts who wanted to slap it on cigarette packaging to discourage smoking. Turns out, that strategy has been pretty darn successful across the globe.

But beyond saving your lungs with its repulsiveness, Pantone 448C has a fairytale streak of its own. Crowdsourcing agency Logo Design Guru wanted to prove that the color, which it calls “a beautiful earthy shade,” can actually be stunning when paired with the right colors.

To illustrate its point, the company created various palettes based on classic fairytales. Every single one includes the world’s “ugliest color.”

The verdict is still out on whether the right color palettes turn a color from “filth” to “fitting”. Take a look at the palettes below and decide for yourself. Maybe there is a happy ending in store for this ugly duckling hue, after all.

color swatches
Courtesy of Logo Design Guru
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color swatches
Courtesy of Logo Design Guru
color swatches
Courtesy of Logo Design Guru
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color swatches
Courtesy of Logo Design Guru
color swatches
Courtesy of Logo Design Guru
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color swatches
Courtesy of Logo Design Guru
color swatches
Courtesy of Logo Design Guru
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color swatches
Courtesy of Logo Design Guru
color swatches
Courtesy of Logo Design Guru
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color swatches
Courtesy of Logo Design Guru
color swatches
Courtesy of Logo Design Guru
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color swatches
Courtesy of Logo Design Guru
color swatches
Courtesy of Logo Design Guru

h/t: Design Taxi

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