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5 Famous Brands Change Their Logos To Show The Importance Of Social Distancing

If there’s something doctors can’t stress enough these days, it’s social distancing. That means keeping a certain distance from other people when out in public and generally spending as little time outside as possible. Even some big companies joined in to really drive the message home.

McDonald’s, Audi, Volkswagen, Coca Cola and Chiquita all altered their logos to highlight the importance of social distancing and it’s amazing to see how they managed to get the point across with just a few minor changes. Check out the altered logos in the gallery below!

McDonald’s separated its iconic golden arches

Brian Braiker, the editor-in-chief of Ad Age said that some well known brands made efforts to support healthcare workers during these tough times. For example, Gap started making face masks and fashion brands like Dior and Givenchy started manufacturing hand sanitizer.

Audi’s interlocked rings came apart

However, he was not entirely impressed by some companies’ choices to alter their logos. “Understanding the situation, shutting up and doing something helpful is really the only way to go here,” said Braiker. “When you see brands like McDonald’s or Coca-Cola spacing out their logos in ‘solidarity,’ it strikes a sour note.”

Volkswagen altered their logo as well

Both Volkswagen and Audi shared videos on their social media accounts encouraging people to keep their social distance and support each other.

Coca Cola put up a giant billboard in Times Square displaying its altered logo

Image credits: bellethewinebae

“Staying apart is the best way to stay united,” says Coca Cola’s latest series of advertisements.

Even the lady in Chiquita’s logo went home

Image credits: chiquitabrands

Even Chiquita, a producer and distributor of bananas and other fruit, joined the effort and removed the iconic “Miss Chiquita” from their logo, writing “I’m already home. Please do the same and protect yourself. #stayhome” under the Instagram post.

Continue reading 5 Famous Brands Change Their Logos To Show The Importance Of Social Distancing

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Kurz Architects Designs a Skateboard-Friendly Office for SinnerSchrader

PROJECT NAME SinnerSchrader
LOCATION Prague
FIRM Kurz Architects
SQ. FT. 7,500 SQF

Over the past two decades, SinnerSchrader has become one of the biggest digital agencies in the world. Its work for Audi and Volkswagen, among other brands, meant that when it came time for new offices in Prague a former research center for car testing was a natural fit. Kurz Architects, however, had another idea to test drive: transforming the 7,500-square-foot office into a non-hierarchical space along a horizontal axis that could be navigated not by car, but via skateboard.

Read more: Rapt Studio’s Young Talents Design Skate-Centric SoCal HQ for Vans

DEADLINE EXTENDED: Enter the NYCxDESIGN Awards by April 19
Across the main axis’s Marmoleum floors, trapezoidal metal sheet forms walls for an office. Photography by BoysPlayNice.

The company’s 60 employees access the skate park/corridor axis from the entry, which then connects meeting cubes of translucent polycarbonate, focus areas with hanging chairs, a combined kitchen and yoga studio, and breakout spaces on the way to a 2,200-square-foot open terrace.

The kitchen’s custom tables and TON chairs can be moved aside to transform the space into a yoga studio. Photography by BoysPlayNice.

A mix of vintage and new Czech furniture provides character, while wool carpeting warms up the Marmoleum floors. The biggest challenge, according to the design firm’s principal Zuzana Kurz, “time,” which like a skateboarder executing tricks, sure seems to fly when you’re having this much fun.

Read more: Roar’s Pallavi Dean Uses Color Psychology to Define Work Spaces at Edelman’s Dubai Offices

Keep scrolling to view more images of the project >

Custom plywood carpentry forms storage units on either side of the main axis. Photography by BoysPlayNice.
A meeting space next to the main axis features a 1960s sideboard by Jiri Jiroutek, along with a TON table and chairs. Photography by BoysPlayNice.
Meeting rooms are upholstered in custom acoustic panels, with tables by LUV Interior and TON chairs. Photography by BoysPlayNice.
Open workspaces include LUV Interior desks illuminated by pendants from The Bohemian Company; a stand-up conference desk behind them has a custom stainless-steel sink. Photography by BoysPlayNice.
A half-moon of plywood, spray-painted with the company’s logo, conceals upholstered seating. Photography by BoysPlayNice.
A polycarbonate volume framed in powder-coated steel features plywood seating and pendants by Brokis. Photography by BoysPlayNice.

Read more: Uber EMEA’s Amsterdam Office Embodies the Tech Brand’s Global Ethos

Continue reading Kurz Architects Designs a Skateboard-Friendly Office for SinnerSchrader

This House Aims to Redefine High-End Small Living

The designer of a cutting-edge home on Maui’s north shore is working to recast what it means to live well while also living sustainably.

Continue reading This House Aims to Redefine High-End Small Living

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