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Interior Designers Complete Guide To NeoCon 2019

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Rapt Studio Transforms Mid-Century Marina Del Rey Complex into an Airy Tech Hub

PROJECT NAME MDR Truss
LOCATION Marina Del Rey
FIRM Rapt Studio
SQ. FT. 130,000 SQF

Leveling the single-story smattering of 1950s garages and factories was one option. Renovating, repurposing, and enlarging them was another. The former would provide a blank slate, the latter more of a challenge—but more character. Rapt Studio CEO and chief creative officer David Galullo, prolific designer of workplaces for such companies as Google, Twitter, and PayPal, opted to retain all but one of the six brick and concrete-block structures for the Marina Del Rey, California, campus now called MDR Truss. Today, it’s home to Zefr digital advertising, the Bouqs Co., an online farm-to-table flower delivery service, and real estate developer the Bradmore Group, the client that hired Rapt for the 130,000-square-foot project. So enamored with the result, president and CEO David Bohn decided to move the company into one of the buildings.

A site-specific installation by Settlers LA hangs in the Rapt Studio–designed headquarters of Zefr, a digital advertising company in Marina del Rey, California. Photography by Eric Laignel.

 

“David was looking to take advantage of what was here before,” begins Galullo, just off the plane from Milan, where Rapt showcased its debut Salone del Mobile installation Tell Me More. “He and his team understood that these little industrial buildings could actually add up to something pretty.” Rapt was tasked with creating the master plan for MDR Truss: Initial meetings with the client illustrated how the 3-acre site would be used, where cars could park, and how Rapt would work with the landscape architect to plant low-water and native species and create pedestrian pathways, among other essential changes. Bradmore was so impressed with the concept that the initial budget was increased. Ultimately, Rapt added a second floor to one building, de­cks to two of them, cleaned and re-painted all exterior masonry, and relocated entryways and exits and inserted roll-up glass garage doors for more light and better flow in nearly all the buildings. Additional outdoor spaces such as fire pits and a lawn for employee pets even “feel a bit resort,” Galullo notes.

Watch now: “Tell Me More,” Rapt Studio’s Installation at Salone del Mobile

The company occupies four buildings at MDF Truss, an office complex master-planned by Rapt. Photography by Eric Laignel.

 

Rapt was then hired again by Bradmore for its interiors and by Zefr for its offices, which occupy 40,000 square feet across four buildings. “We were morphing the exterior design based on what the interiors needed,” Galullo explains. Because all six buildings were leased prior to the completion of construction, the firm was able to deeply customize the design.

Reception’s white oak desk is backed by a Carrara marble panel, all custom. Photography by Eric Laignel

Creating an upgraded space for Zefr meant pushing a company with a start-up mentality—it was founded in 2008 and focuses on YouTube content targeting—into a more sophisticated space. “The idea was like Hey, we still want to be scrappy, but let’s have moments where we remind people that we’re heading in the right direction,” Galullo says. “For us, a brand is about the organization’s attitude, personality, and culture.” The result is a mixture of refined custom sectionals and walnut tables with furnishings from the hipper end of mass retailers and unpretentious, locally focused artwork. “It doesn’t feel like a dorm room, more like your second apartment,” Galullo adds, glancing down from the deck off one of the building’s newly added second floor at the rack of staffers’ sandy surfboards and the Zefr-branded skateboard ramp.

Hans Hornemann’s sofa faces leather butterfly chairs in a meeting area. Photography by Eric Laignel.

 

In Zefr’s main building, Rapt took advantage of the 16-foot ceiling with site-specific installations. One is at the entry: a cascade of white ribbons designed by art fabrication company Settlers LA that’s akin to an enor­mous ocean whitecap but that Galullo de­scribes as “kind of flowy.” Neptune Glassworks, another area artisan, pitched its canopy of handblown  glass orbs to Rapt and it ended up above the café, where occa­sional blue walls further nod to sea and sky.

The satin ribbons range from 3 to 30 feet long. Photography by Eric Laignel.

Galullo calls Rapt “transdiscipli­nary, which is like equal measure on every discipline coming together to form something new.” In the case of Zefr, that meant curating an art and furniture offering “that’s an interesting and eclectic blend,” he says. “The last thing we want is for the office to feel like it was decorated to be perfect. People spend a lot of time here, so we focused on the spaces where people are going to hang.” So, for Zefr’s myriad lounge, meeting, and break-out areas, there’s always a duo of lounge chairs, plus a sofa, coffee table, and rug—a homey configuration that differentiates them from the rows of workstations.

A sofa by Harrison and Nicholas Condos furnishes a deck off a new second floor. Photography by Eric Laignel.

 

The approach also meant eschewing corner offices (although there are private phone rooms in the core of each building as well as traditional conference rooms). One corner did surprise Galullo, however. It’s that outdoor deck space he created off a building’s new second floor. “I was worried it might feel like a cage because we wrapped it into the structure,” he recalls. “But it turned out to be an unexpected nugget.”

The company logo is painted onto the plywood skateboard ramp. Photography by Eric Laignel.

“When we set out on this project, we had to tell the story of both Zefr and the site’s history,” Galullo concludes. “It couldn’t just be about maximizing the number of parking spaces, although we did wrestle with that for quite some time.” In a locale where car culture still rules, that’s saying something.

Keep scrolling to view more images of the project >

Neptune Glassworks’s instal­lation in handblown glass and steel wire enlivens the café. Photography by Eric Laignel.
A corridor’s printed canvas echoes the community’s seaside location. Photography by Eric Laignel.
A pair of Busk + Hertzog lounge chairs compose a break-out area. Photography by Eric Laignel.
Most of the buildings in the 3-acre MDF Truss complex date to the 1950s. Photography by Eric Laignel.
Hee Welling chairs surround a Studio Hopkins table in a con­ference room. Photography by Eric Laignel.
Custom workstations in an office area also by Studio Hopkins. Photography by Eric Laignel.
Jason Miller pendant fixtures and tables by Charles and Ray Eames outfit the café booths. Photography by Eric Laignel.

Project Team: Sam Farhang (Creative Director); Kristen Woods; Derrick Prodigalidad; Krisada Surichamorn; Glenn Yoo; John Stempniak; Gigi Allen; Andrew Ashey; Scott Johnson; Michael Maciocia; Sasha Agapov; Alex Adamson; Semone Kessler; Rosela Barraza; Daniela Covarrubias; Justin Chen: Rapt Studio. EPT Design: Landscape Architect. Structural Focus: Structural Engineer. KPFF: Civil Engineer. E Engineers: Electrical Engineer. Tarantino Construction: General Contractor.

Product Sources: From top: Muuto: Chairs (Lounge). CB2: Table. Louis Poulsen: Pendant Fixtures. Grand Rapids Chair Co.: Stools. Restora­tion Hardware: Sofas (Lounge, Deck), Coffee Tables (Meeting Area, Deck, Break-Out Area). AM Cabinets: Custom Desk (Reception). Ladies & Gentlemen Studio: Pendant Fixture. Stoneland: Custom Panel. Framebridge: Custom Wall. Normann Copenhagen: Sofa (Meeting Area). Industry West: Chairs (Meet­ing Area), Café Chairs (Reception), Chairs (Café, Break-Out Area, Meeting Room). Herman Miller: Task Chair (Reception), Tables (Café Booths). Alexander & Willis: Custom Sofa (Reception), Custom Tables (Café). Source International: Chair (Meeting Room). Fab­ricut: Drapery. Flat Vernacular: Wallpaper (Café). Apparatus: Sconces. Softline: Lounge Chairs (Break-Out Area). Hay: Chairs (Conference Room). FabriSPAN: Ceiling Panels. OCL: Pendant Fixtures. Ege: Carpet. Pair: Table (Conference Room), Custom Workstations (Office Area). SitOn­It: Task Chairs (Office Area). Modulyss: Carpet. Roll & Hill: Pendant Fixtures (Café Booths). AM Cabinets: Custom Banquettes. Holly Hunt: Banquette Fabric. Sherwin-Williams Company: Paint. Throughout: West Elm: Rugs. Pfeifer Studio: Side Tables. Bp Glass Garage Doors: Cus­tom Garage Doors. Assa Abloy: Door Pulls. Lumenwerx: Linear Fixtures. Senso: Pendant Fix­tures. Wac Lighting: Track Lighting.

> See more from the May 2019 issue of Interior Design

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NYCxDESIGN 2019 Event Calendar

Check out exhibitions, panel discussions, and other creative happenings during NYCxDESIGN2019, taking place in New York City May 10-22 and including ICFF, WantedDesign, and Brooklyn Designs. Follow #NYCxDESIGN on Twitter for live updates from the events!

DEADLINE EXTENDED: Enter the 2019 HiP Awards by May 17th

May 2-31

Monday-Saturday 11am-5pm; Tuesday & Thursday 11am-8pm; Sunday 12pm-5pm

Event: 47th Annual Kips Bay Decorator Show House23 interior designers have transformed a 12,000-square-foot Upper East Side residence; tickets benefit the Kips Bay Boys & Girls Club

Location: 36-38 East 74th St.

May 8-24

Event: Ateliernovo pop-up shop in SoHo

Location: 96 Grand St.

May 10-12 | Friday 11am-9pm, Saturday-Sunday 11am-6pm

Event: Brooklyn Designs, showcasing design, architecture, and art talent based in Brooklyn

Location: Brooklyn Navy Yard, Building 77, 141 Flushing Ave., Brooklyn

May 9 – June 28 | 10am-6pm, open Tuesday-Saturday

Event: Kasmin gallery presents Jasper Morrison‘s solo exhibition of furniture.

Location: 297 Tenth Ave.

May 10 | 10am-6pm

Event: Nature Salons, co-organized with Cube design museum in the Netherlands, is an exhibition at the Cooper Hewitt featuring more than 60 groundbreaking works from designers across all disciplines who are collaborating with scientists, engineers, farmers, environmentalists, and nature itself to design a more harmonious and regenerative future.

Location: 2 E 91st St.

May 10-22 | 10am-6pm

Event: 1stdibs & Female Design Council present an exhibition of work by female artists and designers.

Location: Terminal Stores, 269 11th Ave., Lobby 4 – Floor 7

May 12 | 3pm-4pm

Event: Brooklyn Designs and Richard Beavers Gallery present “Storytelling with Art:” Learn the tools of the trade from interior designer Leyden Lewis of Leyden Lewis Design Studio and gallerist Richard Beavers of Richard Beavers Gallery.

Location: Brooklyn Navy Yard, Building 77, 141 Flushing Ave., Brooklyn 

May 12-14 | 8am-5pm

Event: Calico Wallpaper & Workstead lighting and wallpaper installation

Location: 220 Church St.

May 12-28

Event: Kin & Company and Asa Pingree present “Inside/Out,” an installation of avant-garde outdoor furniture from 20+ designers.

Location: Vale Park at the William Vale, 111 N 12th St., Brooklyn

May 15 – June 28

Event: Pelle presents its conceptual lighting design installation.

Location: 56 W 22nd St., 8th Floor

May 16-20 | 11am-6pm

Event: WantedDesign Brooklyn at Industry City, a free, open-to-the-public event featuring exhibitions and workshops.

Location: Industry City, 274 36th St., Brooklyn

May 16 | Hours and events vary from showroom to showroom

Event: Tribeca Design DistrictA variety of showrooms and galleries in the neighborhood will be open for extended hours, cocktail receptions, and exhibit openings. 

Location: Key showrooms include Colony at 324 Canal St., 2nd Floor; David Weeks Studio at 38 Walker St.; Urban Archeology at 158 Franklin St.; Montauk Sofa at 42 Lispenard St.; and Stillfried Wien at 40 Walker St.

May 16 | 11am-7pm

Event: Pas De Calais x Trueing: Trueing’s newest lighting collection, Cerine, launches at the SoHo flagship of Pas de Calais.

Location: 482 Broome St.

May 17-30

Event: A/D/O by MINI and Studio INI present “Urban Imprint” installation on people and the built environment.

Location: 29 Norman Ave., Greenpoint, Brooklyn

May 17-27 | 10am-7pm Monday-Saturday, 12pm-6pm Sunday

Event: Design Within Reach and Entireworld present “Dome Life” shoppable retail pop-up and installation.

Location: 110 Greene St.

May 17 – June 17 | 6pm-9pm

Event: USM & kinder MODERN present an installation of furniture and decorative art featuring custom furniture pieces commissioned by kM that include Elyse Graham, Fort Standard, and Paul Ketz.

Location: 28 Greene St.

May 17-22 | 10am-7pm

Event: Lee Broom will debut new editions of key pieces from his award-winning Observatory lighting collection.

Location: 34 Greene St.

May 17-31 | 10am-6pm

Event: Colony Art/Design Cooperative presents “Pas de Deux” exhibition: Colony’s designers will showcase a new work of design, furniture, lighting, textiles, or object, paired with a work of fine art of their choosing.

Location: 324 Canal St., 2nd Floor

May 17 – June 17 | 11am-6pm

Event: “Common Ground,” a showroom installation, will feature lighting and styled vignettes of spaces by both Henrybuilt and Ladies & Gentlemen Studio.

Location: 12 Crosby St.

May 18-21 | Saturday/Sunday/Monday 10am-7pm, Tuesday 10am-5pm

Event: WantedDesign Manhattan at the Terminal Stores, featuring more than 110 exhibitors plus workshops and Launch Pad 2019 for emerging designers. No fee for trade registrations; two-day public pass tickets available for Saturday-Sunday.

Location: Terminal Stores, 269 11th Ave.

May 18 | 2pm-3pm

Event: Be Original Americas panel discussion: Michael Hsu, a design and technology writer, will lead a panel of creative experts on Bauhaus design, including Carlo Gasparini, design manager for Alessi; Susan Lyons, president of Designtex; and Ben Watson, chief creative officer of Herman Miller.

Location: Terminal Stores, 269 11th Ave.

May 18 | 5pm-9pm

Event: Join Artemide in celebrating NYCxDesign at their SoHo showroom to preview the brand’s latest lighting innovations.

Location: 46 Greene St.

May 18-24 | 11am-7pm

Event: Next Level presents a designer-led and curated exhibition, paper lantern installation by NYC artists, and panels on sustainability and women in design.

Location: 718 Broadway

May 18 | 6:30pm-9pm

Event: Luceplan is hosting a preview of their American product launches and a presentation from designer Stephen Burks on the brand’s latest “all-in-one” acoustical solution, Trypta.

Location: 14 Wooster St.

May 19-24 | 10am-6pm

Event: “Cassina as Seen by Karl Lagerfeld,” a presentation of Cassinafurniture as photographed by Karl in Gerhard Steidl’s new book.

Location: 151 Wooster St.

May 19 | 2pm

Event: Tarkett & AIA NY present a design talk focused on design process and climate change.

Location: Terminal Stores, 269 11th Ave.

May 19-21 | 10am-5pm May 19, 10am-6pm May 20 – 21

Event: ICFF (trade only)

Location: Javits Center, 655 W 34th St.

May 20 | 2pm-3pm

Event: Next Level and Here Projects present a panel discussion on the impact of black culture in contemporary art, moderated by interior designer Everick Brown.

Location: 718 Broadway

May 20 | 5pm Cocktail Hour, 6pm-7pm Awards, 7pm-10pm ICFF Party

Event: NYCxDesign Awards, where winners will be announced live at the award ceremony hosted by Cindy Allen, Editor in Chief of Interior Design

Location: Pier 17, 89 South St.

May 22 | 10am-4pm

Event: ICFF (public and trade)

Location: Javits Center, 655 W 34th St.

May 22 | 11am-6pm

Event: Egg Collective‘s Tribeca showroom opens with collaborative designs by Callidus Guild and Hiroko Takeda and contemporary art by Mimi Jung, Kristina Riska, Matthew King, and more will be on view.

Location: 151 Hudson St.

Read more: Check out the 2019 Kips Bay Decorator Show House

Continue reading NYCxDESIGN 2019 Event Calendar

Create a brand personality people fall in love with on social

Want more likes, followers and engagement on your company’s social media pages? Then, you need three things: gorgeous (on-brand) pictures, the right personality and an eagerness to socialize.
In short, you need to cultivate a strategic brand personality and then bring it to life by connecting with your followers.

Continue reading Create a brand personality people fall in love with on social

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