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The Virtual Showroom- modernize your sales process to close more deals

2020 2020 DESIGN, 2020 FUSION, UPCOMING WEBINARS DESIGN, UPCOMING WEBINARS FUSION, WEBINARS

 

2020 Design: The Virtual Showroom

Eligible for NARI & NKBA CEU credits*

The Virtual Showroom- modernize your sales process to close more deals


For Kitchen and Bath showrooms, changing styles can be a six-figure problem each year. Design trends change on a dime with the Internet, HGTV, and Pinterest. How do you keep up? Let us show you the virtual showroom. Sounds expensive right? WRONG! This will save you in your showroom replacement expenses as well as help you lock that customer in with expectations that wont’ kill your profit margin at the end of the job. We will discuss how inexpensive this process is as well as how to design your showroom to get the most out of it.

Let’s dive into the details of the virtual showroom. Learn the secrets for shopping for technology elements. We will discuss what the key parts are to this process and what you need…. and more importantly what you don’t need. This is not just about gadgets, this is about getting the right tools to close more deals, adding more to your gross margins, and eliminating those mistakes that can make a department bleed money with every sale.


*This webinar is eligible for 1 NARI CEU credits and 0.1 NKBA CEU credits.

         

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Meet the presenter:


Eric G,
Certified Kitchen Designer & Host of Around the House with Eric G

Eric G is a Certified Kitchen Designer (CKD) through the National Kitchen and Bath Association and has been active in Kitchen and Bath design throughout the northwest since 1993, with over a thousand kitchens designed and completed. As the Northwest’s Home Improvement Expert, he has been featured on HGTV and the USA Network when living in the Puget Sound area. Eric Hosts the “MORE DIY” Segment each week on KPTV’s #1 Rated “MORE good day Oregon” morning show. That segment is used Nationally in Meredith Corp’s “MORE” local lifestyle shows.

Each Saturday from Noon to 2:00, on FM News 101 KXL and on the Radio Northwest Network, he helps listeners throughout the Northwest tackle their home improvement goals by offering advice on maintenance, repair, and designing for remodeling or renovation of their home. With Eric’s vast knowledge of the construction field he can get any listener headed in the right direction. Tune in to Around the house where we make that DIY Project fun!

For More information check him out at www.aroundthehouseonline.com or email eric@famacreative.com for details about his show.

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Pinterest, Instagram And The Future Of Furniture Retail

POST WRITTEN BY

Beck Besecker

Co-founder and CEO of Marxent, the leader in Virtual Reality and Augmented Reality for homes, furniture and spaces.

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Pinterest, Instagram, Houzz and Google Image Search hold massive power when it comes to brand discovery and the formation of product preferences. Just ask direct-to-consumer furniture companies like Article, Maiden Home and Interior Define.The influence of lifestyle imagery on purchase behavior is stunning. According to Pinterest (via SocialMediaToday), 83% of all women in the United States ages 25-54 visit Pinterest. Of that total, 43% of those visits are related to purchases for the home within the next five years.

This endless stream of inspirational photos is easily curated by consumers into boards or lists that illustrate the idea of a perfect kitchen, a perfect living room, a perfect lifestyle, a perfect future.

The new ‘location, location, location’ is personalization

It’s true that physical location still matters. Retailers have to be where the eyeballs are, but those eyeballs are increasingly on Instagram and Pinterest searching photos that illustrate the possibilities, seed ideas and help refine their tastes. How do these images translate into sales? Good question.

Photos provide inspiration, but what shoppers really want is to explore how the products featured in photos fit into their lives. In most cases, that means advanced personalization — the tailoring of the experience to the individual customer. It’s one reason my company created Photo to Floorplan, a design method which allows shoppers to look at an inspirational photo, tap on the items they like and have them instantly populate the floor plan of their real-world space.

The use of high-quality visual content translates into sales. For example, Pinterest reports (via AdWeek) that people who engage with Promoted Pins spend seven times more than people who don’t. But what comes after inspiration? Instagram recently introduced a feature that lets users buy the items seen in photos, and Pinterest Pins and Instagram posts can now be curated and made shoppable with platforms like Curalate. That’s a good start but it’s only the beginning.

The answer is clear: Let shoppers design from photos and give them the power to control the journey.

Inspiration is where purchases start, not where they end

We all know that vertical visual search engines like Zillow, Houzz and Pinterest are helping shoppers to envision their perfect future before they ever enter a store. I’ve used this technology myself, and I’m assuming most of you have as well. In a recent study conducted by MFour Mobile Research (via AP News), “Two-thirds of millennials prefer to research significant purchases online.”

The natural next step for complex kitchen and home projects is to translate inspirational photos into relevant, personalized designs. This can be as easy as selecting a style profile, finding a photo or collection of photos that resonate and adding the items from the photos directly into a custom floor plan.

Traditional visual merchandising and photos both leave users with questions like “will it fit?” or “will it work?” Inspirational photos on their own do the same. That’s why owning the design phase has long been the holy grail for furniture and kitchen retailers — it is essential to clinching the sale and reducing returns.

Examples of companies already using high-quality visual content and translating it into sales include Ikea, whose Ikea Place app allows shoppers to place 3D products in their homes via augmented reality, and Macy’s (a Marxent partner), which is using an in-store 3D room planner and virtual reality showroom installation to sell furniture.

What comes next?

Inspirational shopping trends extend far outside the world of furniture, with 3D visualization tech now in use in fashion, beauty, apparel and more. Zara, Nordstrom, Gap, Sephora and others are experimenting with visual virtual try-on and shopping services. Ben and Jerry’s is deconstructing their flavor profiles with gorgeous Instagram posts. Nike is taking a more wide-ranging approach, using augmented reality to not only offer virtual try-on services but to create exclusive, geo-targeted shopping experiences. And across the pond, French fashion house Balmain is using CGI models — in this case, computer-generated people depicted wearing the brand’s fashions — to market clothing.

With shopping journeys now more likely to start and end on mobile devices instead of in stores, designing directly from photos is a great way to give the customer control of the process. Augmented and virtual reality are taking these shoppers from inspiration to action.

Allowing customers to unleash their creativity and ensure that they love their purchases through design by photo provides a new level of personalization through inspiration. Major retailers that want to preserve their edge both online and in stores are using it to deliver the combination of inspiration and personalization that consumers crave.

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How to use social media for interior design success

Social media is probably the best tool any small business can use for success.

The sheer ability to attract new customers, promote your business and engage with the clients you already have is staggering. Lately, small startups have been using social media to market their company, and when you have a new interior design business beginning, social media can be the tool you need for total success.

Most potential clients will turn to social media to find you before they will go anywhere else. If your company has a website but isn’t set up on social media, people won’t bother going further to look for you. Your website should be a strong one, which is clear to use and to the point.

Continue reading How to use social media for interior design success

Hygge Was Heartwarming, But This Year Is All About Intentional Lagom Living

Home inspiration for 2018 is all about Sweden’s simple style and stunning symmetry.

In 2017, it seemed you couldn’t turn around without seeing the cozy Danish sensation “hygge” (pronounced, hue-guheverywhere: Pinterest, Instagram, coffee table books, and articles upon articles on how to bring that inviting feeling home. And while our love for hygge, still thrives, at the start of a new year a new Scandinavian sentiment is gaining ground as the latest lifestyle liking: “lagom” ( laaaw-gum). While hygge encompasses warm feelings of comfort, contentment, and togetherness, Swedish lagom is more about the virtue of intentional moderation and balance; not too much, not too little, but “just right.”

In a culture of extremes where excessive work, connectivity on social media, and just plain stuff, as well as serious self-restriction with diet detoxes and closet purges, lagom is a relief and respite. The complex word translates to all areas of Swedish life. But when it comes to interiors, a lagom room is decorated with carefully selected, personalized decor and will exude a balance of comfort and utility in a neutral, calm peaceful color scheme—very IKEA if you ask me. 

As 2018 commences, we’re totally on board with the “less is more” mantra. If you want to bring a sense of lagom home, we’ve found gorgeous Scandinavian rooms that are giving us major #decorgoals. And, we’re gathering plenty more inspiration on Pinterest! 

 

We’re dreaming of dinner parties…

Simple mid-century pieces paired with personal and natural elements seems to be a pretty standard lagom combination. Industrial, utilitarian lighting and seating, but in a unique array of soft colors, as well as natural greenery, warm rug and an art gallery wall that expresses your unique taste looks inviting and gives character. 

Shop the look!

 We could stay in this bed all day.

Calm, peaceful, unplugged—this neutral, cool-toned bedroom still manages to look cozy with soft linen bedding and a warm wool throw blanket with side table greenery. Add a few candle lanterns for an extra dose of snug! 

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 Find us in the lived-in living room.

This is living room is definitely a “just right” balance of functionality and style. Clean mid-century seating and lighting in simple shapes with unique lines combined with plush textured rugs and pillows in natural textiles creates a pleasing atmosphere. Keep the things you love and use most but display them intentionally; think pretty coffee table books, vintage cameras, glassware, trinkets and more. 

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Treat yourself to a lagom kitchen. 

You can really see the balanced, beautiful utilitarian lagom theme in a kitchen. Fill exposed shelves with items you use every day, but also makes you happy to look at every day. Put your pretty kitchenware on display with thoughtful spacing and bring in warmth and life with natural wood cutting boards and bronze candlesticks as well as pretty potted herbs.

Shop the look!

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Pinterest’s top 10 home interior trends for 2018

As well as being a go-to for fashion fans, Pinterest is a popular haunt for interior design buffs searching for inspiration. In fact, home decoration content is up 75 percent on the social network. Here are the trends in store for 2018 according to Pinterest.

Outsized artworks: say goodbye to empty walls! In 2018, walls will be covered with large-sized photo prints and other outsized artworks.

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Pinterest Names Watercolor Prints & 1970s Furniture As Top Interior Trends For 2017

Interest in plywood kitchens, retro furniture and watercolour wallpaper is skyrocketing in the UK, according to the latest trend report from Pinterest.

Green tones, herringbone tiles and minimal clothing storage rails are also among the trends listed by the online bookmarking platform, after analysing over 1,000 UK-based user pins from the past year.

Continue reading Pinterest Names Watercolor Prints & 1970s Furniture As Top Interior Trends For 2017

9 Ways to Make Pinterest Work for Your Design Business

Pinterest is an important tool in the design community. From sourcing and organizing product to being discovered by new clients, there are plenty of positive uses for this social network. Here are 9 ways to help Pinterest work for your business.

Continue reading 9 Ways to Make Pinterest Work for Your Design Business

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