Tag Archives: pinterest

How Facebook and Instagram are quietly changing the appearance of American homes

Published: Mar 19, 2017 8:52 a.m. ET

Almost a third of homeowners bought something because their friend posted it online

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Pinterest, pictured, and Instagram inspire many home improvement projects.

Social media has an unmerciful hold on us – and inspires us to eat at a certain restaurant or see a movie. It even makes us renovate our homes.

Homeowners are turning to sites and apps like Pinterest and Instagram (which Facebook FB, -0.15%  acquired in 2012) to decorate or remodel their homes — 28% of the 1,500 homeowners surveyed by personal- and student-loan lender SoFi said they made at least one home purchase after seeing a friend’s post. Almost half (44%) of the respondents between 25 and 44 years old said they prefer social media channels for home design over home improvement shows and magazines. Updating kitchens and bathrooms were first on the list for more than a third.

Pinterest and Instagram may even be more influential than magazines. “The more personal, individually-curated nature of social [media] causes it to carry more influence, precisely because it is a real glimpse into real spaces,” said Laurel Toney, a spokesperson at SoFi. “Even if the images are similar to what you’d see in a magazine, they can feel more attainable with a friend or influencer’s profile attached to them.”

Don’t miss: My rich and entitled sister rubs my nose in her lifestyle on Facebook

Social media can hit a person’s finances hard in other ways too. About 40% of adults with social media accounts said others’ posts made them look into similar purchases and vacations, according to a survey by the American Institute of Certified Public Accountants, an accounting professional members organization. Some 11% made the purchase or took the vacation within that year of seeing the post. Almost a third of Americans (30%) said social media influences what they buy, and 5% said it had a significant influence, according to a 2014 Gallup poll.


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Some people have turned away from their social media accounts as a result, partly because it is a distraction from their daily responsibilities, but also because they’re seeing it as toxic or a place where people brag or show their “ugly” sides. Plus, it can get expensive — Pinterest shoppers spent an average of $170 during their site visits, Facebook shoppers spent about $95 per session and Twitter shoppers spent about $70 per session, according to e-commerce firm RichRelevance, Reuters reported.

In the most recent survey released Wednesday, participants seemed to watch their wallets: 61% they assessed their finances and see how they could afford home improvement projects before doing anything. It’s only after they do that that they realize they may not be able to continue — 63% said money is why they don’t do the project after all, and a similar percentage said they’ve delayed projects as a result of their finances. Only 15% actually placed home improvement projects as a top priority.

See also: The surprising trend giving plastic surgeons a lift: Instagram

bout half of the respondents said they’d do some of the improvements on their home and rely on professionals for the meatier work, such as plumbing and electric. The most popular time to do home improvement projects is within the first year of purchase — 80% of home buyers did so, and spent a median of $4,000, according to the Home Improvement Research Institute, an Indianapolis-based nonprofit members association.

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Everyone’s favorite shade of pink isn’t going anywhere.


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Pinterest is filled with more ideas than one person can consume in a lifetime. That’s why when new trends are able to cut through the noise and grab the masses’ attention, you know they’re special. This year, our friends at Pinterest told us the following decor is what people are pinning the most, so prepare to see these trends in homes everywhere soon.

SaveHomey Oh MyLove this couch!671Sydney HoffmanFor the Home

This has been growing for awhile (Kate Middleton has even embraced it), but it doesn’t seem to be slowing down. The best part is you can use this warm fabric to make a statement (like that gorgeous blue couch) or add a trendy accent with a pillow or throw blanket.

Savethepeopleshop.co.ukHanging branches.730Pin PicksFall home trends 2017

While this is another trend that’s not new per se, for fall Pinterest predicts it’s going to be all about using branches for this wall art.

SaveWe Heart ItImagem de bedroom, home, and house52K+4Ana Oliveiraimages

Don’t expect blush, a.k.a. millennial pink, to fade in popularity anytime soon. But one thing that is changing: the colors people are pairing it with. Keep your eyes pealed for copper, teal and blue heating up this color for fall.

SaveEtsyGlass lanterns trending up.21Pin PicksFall home trends 2017

Sure, lanterns have existed for centuries, but these sleek, simple ones are more stylish and practical. For autumn, everyone’s going to want this romantic accessory to warm up the ambiance in their home.

SaveCheetah is the New BlackMacrame table runner.3K+Pin PicksFall home trends 2017

Fall is all about being outside (pumpkin patches! apple orchards!) and embracing nature, which is why the earthy, boho vibeof macrame is perfect for any outdoor gathering. Instead of embracing this trend with a wall hanging, try a woven chair or table runner instead.

Savefrom weddingomania.comgreenery hoop wreath with calligraphy17K+2Karyn EricksonDIY

Move over, orange: People are veering away from traditional fall colors and instead embracing nature in the form of green plants and leaves.

SaveRHMud cloth trending.1K+Pin PicksFall home trends 2017

Shibbouri and indigo-dyed mud cloth has been on trend for the past year, and Pinterest says it’s only going to get more popular as we head into the cozy fall season.

How to use social media for interior design success

Social media is probably the best tool any small business can use for success.

The sheer ability to attract new customers, promote your business and engage with the clients you already have is staggering. Lately, small startups have been using social media to market their company, and when you have a new interior design business beginning, social media can be the tool you need for total success.

Most potential clients will turn to social media to find you before they will go anywhere else. If your company has a website but isn’t set up on social media, people won’t bother going further to look for you. Your website should be a strong one, which is clear to use and to the point.

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Hygge Was Heartwarming, But This Year Is All About Intentional Lagom Living

Home inspiration for 2018 is all about Sweden’s simple style and stunning symmetry.

In 2017, it seemed you couldn’t turn around without seeing the cozy Danish sensation “hygge” (pronounced, hue-guheverywhere: Pinterest, Instagram, coffee table books, and articles upon articles on how to bring that inviting feeling home. And while our love for hygge, still thrives, at the start of a new year a new Scandinavian sentiment is gaining ground as the latest lifestyle liking: “lagom” ( laaaw-gum). While hygge encompasses warm feelings of comfort, contentment, and togetherness, Swedish lagom is more about the virtue of intentional moderation and balance; not too much, not too little, but “just right.”

In a culture of extremes where excessive work, connectivity on social media, and just plain stuff, as well as serious self-restriction with diet detoxes and closet purges, lagom is a relief and respite. The complex word translates to all areas of Swedish life. But when it comes to interiors, a lagom room is decorated with carefully selected, personalized decor and will exude a balance of comfort and utility in a neutral, calm peaceful color scheme—very IKEA if you ask me. 

As 2018 commences, we’re totally on board with the “less is more” mantra. If you want to bring a sense of lagom home, we’ve found gorgeous Scandinavian rooms that are giving us major #decorgoals. And, we’re gathering plenty more inspiration on Pinterest! 


We’re dreaming of dinner parties…

Simple mid-century pieces paired with personal and natural elements seems to be a pretty standard lagom combination. Industrial, utilitarian lighting and seating, but in a unique array of soft colors, as well as natural greenery, warm rug and an art gallery wall that expresses your unique taste looks inviting and gives character. 

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 We could stay in this bed all day.

Calm, peaceful, unplugged—this neutral, cool-toned bedroom still manages to look cozy with soft linen bedding and a warm wool throw blanket with side table greenery. Add a few candle lanterns for an extra dose of snug! 

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 Find us in the lived-in living room.

This is living room is definitely a “just right” balance of functionality and style. Clean mid-century seating and lighting in simple shapes with unique lines combined with plush textured rugs and pillows in natural textiles creates a pleasing atmosphere. Keep the things you love and use most but display them intentionally; think pretty coffee table books, vintage cameras, glassware, trinkets and more. 

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Treat yourself to a lagom kitchen. 

You can really see the balanced, beautiful utilitarian lagom theme in a kitchen. Fill exposed shelves with items you use every day, but also makes you happy to look at every day. Put your pretty kitchenware on display with thoughtful spacing and bring in warmth and life with natural wood cutting boards and bronze candlesticks as well as pretty potted herbs.

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Pinterest’s top 10 home interior trends for 2018

As well as being a go-to for fashion fans, Pinterest is a popular haunt for interior design buffs searching for inspiration. In fact, home decoration content is up 75 percent on the social network. Here are the trends in store for 2018 according to Pinterest.

Outsized artworks: say goodbye to empty walls! In 2018, walls will be covered with large-sized photo prints and other outsized artworks.

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Pinterest Names Watercolor Prints & 1970s Furniture As Top Interior Trends For 2017

Interest in plywood kitchens, retro furniture and watercolour wallpaper is skyrocketing in the UK, according to the latest trend report from Pinterest.

Green tones, herringbone tiles and minimal clothing storage rails are also among the trends listed by the online bookmarking platform, after analysing over 1,000 UK-based user pins from the past year.

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9 Ways to Make Pinterest Work for Your Design Business

Pinterest is an important tool in the design community. From sourcing and organizing product to being discovered by new clients, there are plenty of positive uses for this social network. Here are 9 ways to help Pinterest work for your business.

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