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Tag Archives: marketing

Kurz Architects Designs a Skateboard-Friendly Office for SinnerSchrader

PROJECT NAME SinnerSchrader
LOCATION Prague
FIRM Kurz Architects
SQ. FT. 7,500 SQF

Over the past two decades, SinnerSchrader has become one of the biggest digital agencies in the world. Its work for Audi and Volkswagen, among other brands, meant that when it came time for new offices in Prague a former research center for car testing was a natural fit. Kurz Architects, however, had another idea to test drive: transforming the 7,500-square-foot office into a non-hierarchical space along a horizontal axis that could be navigated not by car, but via skateboard.

Read more: Rapt Studio’s Young Talents Design Skate-Centric SoCal HQ for Vans

DEADLINE EXTENDED: Enter the NYCxDESIGN Awards by April 19
Across the main axis’s Marmoleum floors, trapezoidal metal sheet forms walls for an office. Photography by BoysPlayNice.

The company’s 60 employees access the skate park/corridor axis from the entry, which then connects meeting cubes of translucent polycarbonate, focus areas with hanging chairs, a combined kitchen and yoga studio, and breakout spaces on the way to a 2,200-square-foot open terrace.

The kitchen’s custom tables and TON chairs can be moved aside to transform the space into a yoga studio. Photography by BoysPlayNice.

A mix of vintage and new Czech furniture provides character, while wool carpeting warms up the Marmoleum floors. The biggest challenge, according to the design firm’s principal Zuzana Kurz, “time,” which like a skateboarder executing tricks, sure seems to fly when you’re having this much fun.

Read more: Roar’s Pallavi Dean Uses Color Psychology to Define Work Spaces at Edelman’s Dubai Offices

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Custom plywood carpentry forms storage units on either side of the main axis. Photography by BoysPlayNice.
A meeting space next to the main axis features a 1960s sideboard by Jiri Jiroutek, along with a TON table and chairs. Photography by BoysPlayNice.
Meeting rooms are upholstered in custom acoustic panels, with tables by LUV Interior and TON chairs. Photography by BoysPlayNice.
Open workspaces include LUV Interior desks illuminated by pendants from The Bohemian Company; a stand-up conference desk behind them has a custom stainless-steel sink. Photography by BoysPlayNice.
A half-moon of plywood, spray-painted with the company’s logo, conceals upholstered seating. Photography by BoysPlayNice.
A polycarbonate volume framed in powder-coated steel features plywood seating and pendants by Brokis. Photography by BoysPlayNice.

Read more: Uber EMEA’s Amsterdam Office Embodies the Tech Brand’s Global Ethos

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Valerio Dewalt Train Blends Virtual and Natural Worlds for YouTube Headquarters Lobby

PROJECT NAME YouTube HQ Lobby
LOCATION San Bruno, California
FIRM Valerio Dewalt Train Associates
SQ. FT. 5,000 SQF

When YouTube took over the former Gap headquarters in San Bruno, California, it knew the 5,000-square-foot lobby required a refresh. The space needed to be welcoming, adaptable, and a versatile showcase not just for the brand, but also the work of YouTube’s 2 billion users.

Enter the team at Valerio Dewalt Train, who reduced the double-height atrium to its metallic structure illuminated by a full-length skylight. A green wall and stacked benches on the north side offer room to socialize. But the heart of the project is a digital wall. “It leverages a massive low-resolution screen into the wall construction,” says the firm’s principal Bill Turner, “creating an abstract dynamic backdrop to the space.”

DEADLINE EXTENDED: Enter the NYCxDESIGN Awards by April 19

Read more: Vocon Opts for Locally-Inspired Design at Its Cleveland Headquarters

The LEDs are embedded directly into Camira’s Gravity acoustic fabric. Photography by Mariko Reed.

There are 35,000 LEDs embedded around the displays, which are activated when users approach medallions on the floor beneath ceiling sensors. “They embody YouTube’s core principals while fostering a sense of discovery,” says studio director for media objectives Crystal Adams. Or, in other words, to click and play.

Keep scrolling for more images of the project > > 

A social area gathers chairs by Muuto and Andreu World around Schiavello tables, with custom banquettes upholstered in Rivet by Camira. Photography by Mariko Reed.
Corral poufs sit before a green wall by GSky. Photography by Mariko Reed.
Herman Miller’s Spun chairs rest upon floors of polished concrete and ash. Photography by Mariko Reed.
The reception desk is Russian Birch plywood with steel powder-coated in a glossy black and frosted Plexiglass. Photography by Mariko Reed.
Medallions are painted and sealed into the concrete finish. Photography by Mariko Reed.

Read more: Gensler Fashions a New Brooklyn Showroom for Lafayette 148

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HOUSE TOUR: A MIAMI PENTHOUSE THAT MARRIES EUROPEAN POSH WITH OCEANSIDE CHARISMA

Designer Jean-Louis Deniot stripped a South Beach penthouse to the bare cement for a striking home with Art Deco nods.

I had an impression of Miami long before I ever visited. I grew up in Paris and loved hearing about the South Beach scene: Gianni Versace and his mansion, Madonna hanging out at the clubs.

 

When I first arrived here 10 years ago, I expected to find a sexy paradise with pastel-colored Art Deco buildings and convertibles cruising along the beach. And a lot of Miami Beach was exactly like that. But on that trip, I also discovered another side to the city at Vizcaya, the Renaissance-style estate built by the industrialist James Deering in 1916.

miami real estate
Simon Upton

Designer Jean-Louis Deniot relaxes in the living room of a Miami Beach penthouse that he extensively renovated and designed. In the entry corridor, the wall panels are in polished brass, and the floor ball lights are custom.

Wandering through the villa and its gardens, I found that there was a link between European taste and American culture that was surprising to see in the midst of such an easygoing and cool vacation spot.

Simon Upton
Simon Upton

In the living room, the sofa from Deniot’s collection for Baker is in a Martyn Thompson Studio fabric, the 1930s Jindrich Halabala chairs are in a JAB Anstoetz fabric, the vintage cocktail table is by Paul Frankl, and the gold side table is by Hervé Van der Straeten; the 1920s bronze-and-alabaster chandelier once hung in the Villa Kerylos in France, the indoor-outdoor rug is by Galerie Diurne, the artwork is by Franz Kline, and the shelf holds a Roger Desserprit sculpture (center) and a French 1940s lamp.

Since then, Miami has become one of my regular destinations (I mostly divide my time between Paris, where my firm is located, New York, and Los Angeles). I am currently renovating a house here, and I have several client projects in the area, including the interiors of the Elysee Miami, a 57-story luxury condo tower that is being designed by Arquitectonica.

miami real estate
Simon Upton

The master bath’s walls, vanity, and flooring are in a coordinating marble from Marble of the World, the R.W. Atlas fittings are from Waterworks, and the Jonathan Browning sconces are from Andrew Kornat Designs.

I renovated this striking penthouse for a tech entrepreneur from Los Angeles. I had noticed the apartment — in the 1995 La Tour building—from the street even before it was for sale. Through the massive glass windows, you could see into the living room, with its 20-foot ceiling; it had the look of an artist’s studio, which I thought was appropriate for the home of Art Basel Miami Beach. Its location in the Mid-Beach area known as Millionaire’s Row, between the Faena and Soho Beach House hotels, is ideal. When the penthouse went on the market, I convinced my client to buy it.

miami real estate
Simon Upton

In the master bedroom, the headboard in an Aldeco pattern and standing lamp are both custom; the coverlet is in a Kirkby Design fabric. The armchair is 17th-century Spanish, the mirror is by R&Y Augousti, and the carpet is by Toulemonde Bochart. Deniot lined a wall in distressed stacked bricks and commissioned a hand-painted mural with a spiral motif to make the ceiling appear higher.

On our first visit, we found the place done up like a Spanish castle: tapestries, terra-cotta walls, fountains, columns, and a massive wrought-iron candelabra. I am not kidding. My client was living in a painted-concrete loft in L.A.; I told him I could peel off the drywall here and create a similar kind of Brutalist look.

miami real estate
Simon Upton

The entry’s French 1940s bronze-and-marble console is from Gallery Yves Gastou, and the artwork is by Stephenie Bergman.

One of my inspirations was the Brancusi atelier in Paris. In photographs of the studio, a monochromatic blue canvas is surrounded by sculptures, some on rough-hewn pedestals. Miami’s Art Deco scene was another influence; I gravitated toward the style of Gerrit Rietveld, a Dutch designer of the period, whose work was geometric and avant-garde. In the living room, the walls were stripped to the bare concrete, which was never meant to be visible.

miami real estate
Simon Upton

In the breakfast area, a custom table is framed by midcentury chairs in a Romo velvet; a custom glass-and-bronze bar cabinet is topped with a 1980s cement vase, a French 1940s carafe, and a 19th-century Nigerian helmet; the pendant is by FontanaArte.

But once exposed, it looked like beautiful stone, textured and vibrant, and I left it untouched. I lined the entry corridor with brass panels to reflect the light; it makes the space look bigger, and the effect is pure sunshine. The flooring is newly installed terrazzo — a nod to classic midcentury Miami.

Everything in the living room needed to be on a huge scale to balance the room’s height. The sofa is giant, the concrete head on a pedestal is massive, and the 1920s Italian terrazzo fragment of a nose and mouth on the white shelf near the ceiling is much bigger than it appears — more than two feet tall. If decorating a room is like creating a story (and to me, it always is), then this living room is a tale of the sea.

miami real estate
Simon Upton

The kitchen’s custom stainless steel cabinetry has been laser-printed with an abstract pattern, the sink fittings are by Dornbracht and Franke, the bronze pendant is custom, and the flooring is terrazzo.

I designed the cabinet in straw marquetry to hide the television set. It’s the blue of the deepest ocean, and it rests on lacquered wooden balls shaped like beach balls (the shape also references both Art Deco and Memphis design). On top of the cabinet, a row of onyx cones reminds me of shark’s teeth. The cocktail table has the form of a surfboard, and I designed the rug’s pattern to resemble sand and water.

miami real estate
Simon Upton

On the terrace facing South Beach, the Ilmari Tapiovaara rocking chair is vintage, a 1960s rattan chaise is covered in an outdoor Kravet fabric, and the marble side table is from a Paris flea market.

The ceiling in the master bedroom is just eight feet high. To make it look loftier, I commissioned an artist in Paris to paint a canvas of a storm or massive wave. We put the painting on a boat to Miami and glued it in place in the bedroom. The swirling pattern almost appears like a dome. In the master bath, which has a bird’s-eye view of the Intracoastal Waterway, I wanted the marble to look like a landscape.

I found a stone in Miami with beautiful veining — it looks very Art Deco—and covered every surface in it, along with the vanity, and even designed a matching marble waste bin.

miami real estate
Simon Upton

The living room’s midcentury chair and stool are in a Kirkby Design fabric, the custom television cabinet has doors in straw marquetry, and the marble side table and vintage cones are from a Paris flea market. The artwork above the cabinet is by Jérôme Robbe, and the French 1930s table lamp is from Teo Leo.

In this penthouse, 26 stories above the ground, you feel as if you are floating above the beach, the neighboring buildings, and even the clouds. You can see birds flying by. It’s a very poetic, serene, and some might say surrealistic way to live.

This story was originally published in the April 2018 issue of ELLE DECOR.

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10 Social-Media Trends to Prepare for in 2018

In the past year, a number of significant stories involved social media: Facebook lured Snapchat users to Instagram, the president of the United States communicated official policy positions in 140 characters and Apple announced plans to alter the way we interact with our mobile devices.

Next year, social media is poised to create even more disruption as a number of new technological advancements go mainstream, and as social norms related to social media change. Here are the top 10 social media trends to prepare for as 2018 draws near.

1. Rise of augmented reality

At the first-ever event hosted in the Steve Jobs Theater, Apple announced the iPhone 8 and the iPhone X. Both devices incorporate a new chip that allows the phones to provide users with extraordinary augmented reality experiences. While augmented reality will have its initial impact on mobile gaming, it is likely that social media platforms will find ways to incorporate the new technology as well.

In the past year, a number of significant stories involved social media: Facebook lured Snapchat users to Instagram, the president of the United States communicated official policy positions in 140 characters and Apple announced plans to alter the way we interact with our mobile devices.

Next year, social media is poised to create even more disruption as a number of new technological advancements go mainstream, and as social norms related to social media change. Here are the top 10 social media trends to prepare for as 2018 draws near.

1. Rise of augmented reality

At the first-ever event hosted in the Steve Jobs Theater, Apple announced the iPhone 8 and the iPhone X. Both devices incorporate a new chip that allows the phones to provide users with extraordinary augmented reality experiences. While augmented reality will have its initial impact on mobile gaming, it is likely that social media platforms will find ways to incorporate the new technology as well.

2. Increasing popularity of Instagram Stories

Over 200 million people use Instagram Stories each month, which is over 50 million more than those who use Snapchat — and Instagram Stories is just one year old! At this rate, nearly half of all Instagram users will be using Stories by the end of 2018. This means that brands interested in connecting with Instagram users must take the time to master Instagram Stories.

 

Related: The Low-Down On Using Instagram Stories For Your Business

3. Continued investment in influencer marketing

Over 90 percent of marketers who employ an influencer marketing strategy believe it is successful. Companies like North Face, Hubspot and Rolex use social media–based influencer marketing strategies to connect with new audiences and improve engagement with existing audiences.

This year we saw that brands that opted for traditional advertising strategies struggled to connect to social media users. Next year, it is likely that more brands will embrace influencer marketing as a way to connect with audiences who tend to ignore traditional strategies.

Related: Why Brands Big and Small Continue to Fail at Influencer Marketing

4. Focus on Generation Z

A recent study conducted by Goldman Sachs concluded that Generation Z was more valuable to most organizations than millennials. Today, the oldest Gen Zers are 22 years old. They are just beginning to enter the labor force, and will have increased buying power for some time.

Brands will begin to recognize this, and will shift their social media strategies accordingly. Expect great investment in platforms loved by Gen Zers like Snapchat and Instagram.

Related: 4 Marketing Tactics for Appealing to Generation Z

5. Increasing brand participation in messaging platforms

Over 2.5 billion people use messaging platforms globally, and yet brands are still primarily focused on connecting with consumers on pure social networks. In 2018, expect brands to invest more time and money in connecting with consumers on messaging platforms. Artificial intelligence, voice assistants and chatbots will enable brands to offer personalized shopping experiences on messaging platforms like Messenger, WhatsApp and Kik.

Related: The Future Of Native Advertising for Brands and Publishers

6. Expansion of live streaming

What was once a novel gimmick has become a mainstream part of social media. Today, brands big and small have started using live streaming to capture the attention of followers.

GORUCK, a backpack manufacturer and the organizer of extreme endurance events, is one example of a medium-sized brand that has grown its reach by live streaming compelling content on Facebook. Thousands of followers tuned in to watch 48-hour coverage of a recent endurance race.

In 2018, more brands will begin to realize the power of live streaming, and will incorporate it into their monthly content plans.

Related: 12 Live Streaming Video Tips to Build Your Brand and Business

7. Rethinking Twitter

Twitter has failed to grow followers significantly in 2017. In fact, LinkedIn, Facebook and Instagram all have more social media followers. This year, Twitter also lost access to streaming NFL games (Amazon won the rights). In 2018, it is likely that Twitter leadership will aim to rethink how the platform operates.

Interior Design Trends Expected to Take Hold in 2018

Every year brings more options for materials, finishes and ideas to bring into our interiors. If you’re ready to try something new, consider the following design trends. We searched through Houzz data, popular photos and articles, and talked to designers for this snapshot of 22 things you’re likely to see more of in 2018.
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How to Get Tradeshow Marketing Right So Your Business Shines

When you’re attending a tradeshow, the first impression you obtain from a booth really sets the tone. When appearing at a tradeshow, be sure that your setup is as organized and as vibrant as possible. Displays that are rich in color and brightness, but minimal in clutter, are what typically catches an onlooker’s eye. It is important to be as engaging as possible, refraining from sitting idle. The more connections you make, the bigger of an impression you will end up making in the market overall.

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9 Ways to Make Pinterest Work for Your Design Business

Pinterest is an important tool in the design community. From sourcing and organizing product to being discovered by new clients, there are plenty of positive uses for this social network. Here are 9 ways to help Pinterest work for your business.

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