The animal kingdom is huge and unless you’re my colleague, Justė, who’s like a walking encyclopedia (seriously, the woman knows everything, point to a random bug on the ground and she’ll tell you all about its ancestors a million years ago), it’s impossible to know everything about it. So, to broaden your understanding of the beings we share Earth with, UK TV channel Dave launched an online campaign titled What the bloody hell is a … ?
During it, the channel shared pictures of various animals along with some of their defining characteristics. And yes, the descriptions aren’t completely legit. Well, actually, they’re almost pure fiction. But they’re so ridiculous, they’re kinda genius. Continue scrolling and you’ll understand what I mean.
Launched in 1998, Dave uses its social media to create absolute nonsense. Like their animal guides. “It’s always good to learn new things about the natural world, even if the facts aren’t always 100% true,” a Dave spokesperson told Bored Panda.
Usually, the channel’s social media team comes up with the ideas for such campaigns. “We use our Facebook page, Instagram and Twitter to promote our TV shows, but we also like to make content to make our followers laugh as they are checking their newsfeeds!” the spokesperson said.
There isn’t really a scheme behind how the channel communicates with their viewers online as they usually simply go with the flow. “We just see how we are feeling that day, to be honest! It could be something in the news or just something that springs to mind, there is no rhyme or reason to it!
However, if you’d also like to go through some actual animal trivia, fire up Bored Panda‘s earlier articles called 42 Interesting Animal Facts That You Can Throw Out In Casual Conversations, 30 Happy Animal Facts That Will Make You Smile, and 30 Weird Animal Facts They Didn’t Teach You In School.