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Perkins + Will Blurs Work-Leisure Lines for Madison Marquette’s Washington, D.C. Headquarters

PROJECT NAME Madison Marquette
LOCATION Washington
FIRM Perkins + Will
SQ. FT. 17,800 SQF

Escorting several visitors through real-estate developer Madison Marquette’s new headquarters at the Wharf in Washington, D.C., chief development and asset management officer Peter Cole opens a closet door.

“Everybody squeeze in,” he commands. Inside is a counter with a white lacquered backsplash, which slides open seconds later to reveal a conference room. “In lengthy meetings, people wonder, Are we ever going to eat?” Cole explains. “Then they turn around and they’re like, Where did that buffet come from?”

In a corridor of the Madison Marquette headquarters, a storytelling wall slices up a photomural of the Wharf, one of the real-estate developer’s projects. Photography by Eric Laignel.

 

Two of the visitors, Perkins + Will design principal Ken Wilson and senior associate Haley Nelson, have seen the trick many times. They designed it, after all, to convey hospitality as a theme for a developer whose many mixed-use projects, including the 3.2-million-square-foot Wharf itself, purposefully blur the traditional lines between living, work, and leisure.

Bertjan Pot and Marcel Wander’s pendant fixture hangs above a Bassam Fellows sofa in the lounge. Photography by Eric Laignel.

 

Most of the 17,800-square-foot workplace operates on the show-don’t-tell principle, borrowing odd angles for phone rooms, embedding device chargers in terrazzo counters, and combining textures and finishes befitting a luxury hotel.

The company’s name appears hardly anywhere. The primary branding element is down a hallway leading to a conference area. On one side, a wall of glazing admits daylight and views of the Potomac River.

The storytelling wall’s fins are aluminum. Photography by Eric Laignel.

 

The eye is drawn, however, to the interior wall, where a series of 6-inch-wide, floor-to-ceiling aluminum fins—each imprinted with a slice of a photomural of the Wharf, rendered in bokeh effect—forms a lenticular installation: Approached from the right, the abstract image appears to be a daytime scene; from the left, it’s evening. Between the fins, a millwork display presents a photo series telling the company’s story through iconic projects from New Jersey to California.

Reception’s desk is backed by a lacquered logo wall, both custom. Photography by Eric Laignel.

“The images are held in place magnetically and can be switched out to reflect specific services,” Wilson says. Those include development, leasing, and management for 330 assets in 24 states and a $6.2 billion investment portfolio. Which means, Wilson says, that the most important design consideration was to create a space “that still looks good with boxes of pizza everywhere.”

Keep scrolling to view more images of the project >

Images of signature Madison Marquette projects are displayed between the fins. Photography by Eric Laignel.
Jeremy Pyles globe pendants illuminate the lounge’s custom terrazzo-topped island. Photography by Eric Laignel.
Claudia and Harry Washington lounge chairs stand near the communal walnut table in the café. Photography by Eric Laignel.
Ash-veneered storage and a custom quartz desktop define a collaborative work space. Photography by Eric Laignel.
Shared areas are separated from workstations and offices by a partition. Photography by Eric Laignel.
Millwork in the same veneer pairs with ceramic tile in a restroom. Photography by Eric Laignel.

Sources: From Top: Geiger: Chairs (Lounge). HBF Textiles: Chair Fabric. Vitra: Side Tables. Flos: Floor Lamp. Arzu Studio Hope: Rug. Moooi: Pendant Fixture. GSky: Plant Wall. Davis: Coffee Table (Lounge), Sofa (Café). Niche: Globe Pendant Fixtures (Lounge, Café). Herman Miller: Sofa, Barstools (Lounge), Dining Chairs (Café), Work-Stations, Task Chair, Stools (Office Area). Luum: Wall Covering (Reception, Office Area). 3M: Dichroic Film (Reception). Heath Ceramics: Backsplash (Lounge). Terrazzo & Marble Supply Companies: Island Solid-Surfacing. Kohler Co.: Sink, Sink Fittings. Restoration Hardware: Communal Table (Café). Bernhardt: Lounge Chairs, Wood Side Table. Maharam: Chair Fabric, Rug. Blu Dot: Coffee Table. Spinneybeck: Sofa Upholstery. Arktura: Ceiling Baffles. Formica: Custom Millwork (Office Area, Restroom). Transwall: Storefront System (Office Area). USG: Acoustical Ceiling Tile. McGrory Glass: Partition Markerboard. Clarus: Markerboard (Offices). Design Within Reach: Bench (Restroom). Electric Mirror: Mirror. Toto: Sink Fittings. Mockett: Cabinetry Hardware. American Standard: Toilet. Kohler Co.: Towel Bars. Crossville: Floor Tile. Architectural Ceramics: Wall Tile. Carnegie Fabrics: Wall Covering. Throughout: Focal Point: Recessed Fixtures. reSAWN Timber Co.: Wood Flooring. Shaw Contract Group: Carpet. Architectural Veneers International: Custom Veneer. DuPont: Solid-Surfacing. Benjamin Moore & Co.: Paint. Patricia Kazinski: Lighting Consultant. GHT Limited Consulting Engineers: MEP. Columbia Woodworking: Woodwork. James G. Davis Construction Corporation: General Contractor.

> See more from the May 2019 issue of Interior Design

William McDonough Champions Sustainable Design With the Circular Economy

Poetic visionary and tireless evangelist for the closed-loop industrial cycle known as Cradle to Cradle, William McDonough is the prototypical TED Talks rock star of sustainable design. Approximately 8,000 products bear the C2C imprimatur, a certification created by McDonough Braungart Design Chemistry. The former dean of the architecture school at the University of Virginia in Charlottesville, he now serves as a visiting executive lecturer, while William McDonough + Partnersoperates nearby, working on such projects as environmentally forward manufacturing plants for Herman Miller and the Ford Motor Company.

McDonough grew up in Tokyo after World War II, so the globetrotting lifestyle comes second-nature to him. He’s as agile at strategizing ways to reuse consumer and industrial waste as he is when discussing ancient philosophy. After his latest trip to the annual World Economic Forum in Davos, Switzerland—where he designed the ICEhouse, short for Innovation for the Circular Economy—he paused to remind us how designers can save the planet.

Interior Design: The ICEhouse has become the cool hangout for the Davos cognoscenti.

William McDonough: It’s been a quiet place to meet outside the conference center, without badges—a small pavilion full of emptiness. Someone who didn’t know my personal background said it must have been designed by someone who was born in a Japanese paper house. And that is true.

The walls are only 1 inch thick, but they are fitted with Aerogel translucent R-15 nanotechnology insulation. Really space-age. You think you’re going to freeze, and actually you’re warm. The light is perfect, too. It’s slightly magical—and also a way for people to physically be inside the circular economy.

The ICEhouse’s Aerogel R-15 nanotechnology insulation. Photography by William McDonough + Partners.

ID: What is the circular economy?

WM: Instead of simply taking, making, and discarding, we can remake things— and start designing for that. The ICEhouse is constructed from a few simple materials, with nylon carpet from my C2C collection for Shaw Industries. Everything can be reused or recycled, ad infinitum.

ID: How have people reacted to the ICEhouse?

WM: Two CEOs told me that the best meeting of their life occurred there. When they had an idea, it became light, beauty, perfection.

William McDonough in front of the ICEhouse in Davos, Switzerland. Photography by Nick Maxted.

ID: What sort of ideas?

WM: SABIC announced a plan to take back plastic trash from “bottom of barrel,” all the stuff you can’t normally recycle. It’s going to upcycle it using pyrolysis, or non-oxygen combustion, at a specially designed plant. Essentially, the process leaves behind a sludge that contains all the inks, glues, and other contaminants that can’t be recycled while pulling out the hydrocarbon. We get back the oil that makes recyclable plastics and stop putting fugitive carbon into the world.

ID: What’s fugitive carbon?

WM: Carbon is innocent. Carbon is a tool in the hands of humans. The user gives it a value, positive or negative. Fugitive carbon is released into the atmosphere by burning fossil fuels, deforestation, food scraps in landfills, and so on. Carbon can be toxic. But there’s “living” carbon, which is organic, flowing in biological cycles, providing fresh food, healthy forests, and fertile soil. That’s also different from “durable” carbon, which is locked in stable solids such as coal and limestone or recyclable polymers that can be reused.

It’s important, at this moment of the fourth industrial revolution, to learn a new language. Being less bad is not being good. We have to be more good. That’s what we have to tell children.

Plantronics headquarters in Hoofddorp, the Netherlands. Photography courtesy of William McDonough + Partners.

ID: How many kids do you have?

WM: Two. And I consider myself an honorary child. The world needs adults operating under child supervision. Children think Cradle to Cradle is obvious.

ID: What’s on the C2C horizon?

WM: International Flavors & Fragrances has launched a C2C scent—and such companies don’t typically give out a formulation to review against C2C standards. Also, new C2C plastics are coming out. We even have C2C-certified T-shirts. Every single molecule of those shirts has been designed for human health, made by people who are properly rewarded, using 100 percent renewable energy and water that is so clean that they reuse it. So we can do this. We can live like this.

Fashion chain C&A’s recyclable cotton T-shirt, C2C-certified Gold. Photography courtesy of C&A.

ID: Do you have time for architecture these days?

WM: We always like to have a house in progress—we’re finishing an exquisite one in Santa Cruz, California. In Luxembourg, we’ve been commissioned to design a hotel based on principles of the circular economy. With various clients around the world, we’re working on solar arrays that also help grow food. Our solutions don’t do only one thing at a time. We can do solar plus food plus water. Plus, plus, plus.

ID: What was your first product conceived as Cradle to Cradle?

WM: It was Eco Intelligent polyester for Victor Innovatex, almost 20 years ago, when I was first thinking about indoor air quality. We surround ourselves with things that we breathe, see, and touch. Why shouldn’t they be healthy and beautiful? When you’re working with a matter of principle like this, you just keep going. Sure, it’s tough, but it’s great work, so get on with it.

The aerobics studio at Nike’s European headquarters in Hilversum, the Netherlands. Photography by William McDonough + Partners.
Also certified Gold, Method cucumber gel hand wash. Photography courtesy of Method.
For Shaw Industries, his nylon carpet Essay of Clues, Cradle to Cradle–certified Silver by McDonough Braungart Design Chemistry. Photography courtesy of Shaw Contract Group.
Steelcase’s C2C-certified Think chair, disassembled. Photography courtesy of Steelcase.

> See more from the February 2018 issue of Interior Design

Continue reading William McDonough Champions Sustainable Design With the Circular Economy

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