By Drue Lawlor, FASID
Director of Coaching, Gail Doby Coaching & Consulting & Design Success University
There is a wonderful quote I found that states: “Be decisive. Right or wrong, make a decision. The road of life is paved with flat squirrels who couldn’t make a decision.” (Author unknown). How quickly do you make decisions?
Too often we see designers who get so frustrated with clients who can’t make decisions (a quick decision maker might be something to add to your “ideal client profile”!), and yet those same designers may not have stopped to realize that they are not quick decision makers for their own business. They may be plagued by what we often refer to as “analysis paralysis” – or overanalyzing and over researching the situation.
In an article by John Whittaker, marketing director of information management solutions at Dell Software, he states: “There’s a growing tendency in business today, from seasoned executives and newly minted MBAs alike, to overanalyze things. Because we’re in a digital age where there’s so much information available, we tend to think that, regardless of where we are in the decision-making process, there’s always more information out there that could help us better determine the right course of action ….”. Does that sound like you?
One way to speed up the process is to do a quick SWOT analysis. This process is something I learned a number of years ago when first introduced to strategic planning and I have found it one of the most valuable tools to use. SWOT is the acronym for Strengths, Weaknesses, Opportunities, and Threats. When using the SWOT analysis, you are identifying your firm’s internal strengths and weaknesses as well as the external opportunities and threats. Make a quick list for each of the 4 categories. It will help you focus on your firm’s strengths, minimize threats and take the greatest possible advantage of opportunities available to your firm.
Whether the decision relates to taking on a challenging client/job, restructure your business or make adjustments to your model, expand your business or solidify what you have but increase profits — whatever the decision you are grappling with, calendar the time and then gather the information, do a SWOT analysis and then move forward!
There is so much information available that it’s easy for leaders to get caught up in what we call “analysis paralysis” and become unable to make a decision. But remember, the most important quality a leader, and CEO of a firm can have is decisiveness.
You can’t be afraid to make a mistake. After all, you can always make a course correction if needed, but more importantly is the fact that you cannot make up for failing to take action when that action was needed. So keep reminding yourself that making the wrong decision is not the end of the world and as actress Keri Russell states, “Sometimes it’s the smallest decisions that can change your life forever.”
So do that SWOT analysis, make that decision, and take action.
Actions prove who someone is. Words prove who they want to be.