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ASID Press Release

ASID and DIFFA Announce Design Impacts Life Fund

Industry-Leading Organizations Partner as ASID Creates $375,000 Grant Fund

The American Society of Interior Designers (ASID) is excited to announce a donation of $375,000 to DIFFA: Design Industries Foundation Fighting AIDS, creating the new Design Impacts Life Fund. The Fund will offer grants to nonprofits that provide services, education, and treatment to those affected by HIV/AIDS, with the potential to expand its reach to support others in need. This donation represents one of the largest single gifts ever to DIFFA.

The gift comes from the ASID Benevolent Fund, which was started in 1974 by ASID members to provide funds to those in need in the design community during the height of the HIV/AIDS epidemic. ASID paused fundraising for the Benevolent Fund when DIFFA was launched as a larger design industry focused organization. This donation closes the chapter on the ASID Benevolent Fund and opens opportunity for DIFFA to increase its organizational impact and reach. The ASID Design Impacts Life Fund will be leveraged to create the greatest possible impact on those living with HIV/AIDS and the DIFFA organization. Thanks to the national reach of both ASID and DIFFA, potential grantees may apply from all over the country.

“ASID is passionate about positively impacting lives beyond the practice of design,” states Randy Fiser, Hon. FASID, ASID CEO. “This profession is made up of diverse individuals whose shared goal is to make the world better for its inhabitants. Our new Design Impacts Life Fund speaks to our mission: to touch lives thanks to the power of design. We’re thrilled to give back to such a worthy cause and can’t wait to see how together with DIFFA and the entire design community, we can make a difference in people’s lives.”

In addition to its grant support, the Design Impacts Life Fund will leverage the combined power of ASID and DIFFA to spur the industry to action. Through their various programs and partners, the two organizations will continue to broaden the scope of the fund to inspire support from the design world and maximize its effect on all communities in need.

“With the generous donation from ASID—a huge thanks!—and DIFFA’s strong network of design professionals behind it, the Design Impacts Life Fund has so much potential to help HIV/AIDS-affected communities,” says Cindy Allen, Interior Design magazine’s Editor-in-Chief and DIFFA’s Chair of the Board of Trustees. “DIFFA remains as committed as ever to helping those in need and galvanizing our community to push the boundaries of what is possible.”

Adds Dawn Roberson, DIFFA Executive Director, “We are thrilled to start the Design Impacts Life Fund with this most generous donation from ASID! These funds, combined with the continued generosity of the design community, will contribute significantly to DIFFA’s granting for years to come. We could not possibly be more grateful to partner with ASID in such a meaningful way.”

In the U.S., 80 percent of the interior design community is female, and Hispanic and Latin women are among the most affected by HIV/AIDS. The CDC estimates that roughly 1.2 million people in the United States are living with HIV – and nearly one in eight of those are not aware that they are infected. Increasing levels of intravenous drug use, linked to an epidemic of opioid misuse, are threatening the gains made on reducing HIV among people who use drugs. HIV-related stigma remains a huge barrier to preventing HIV and is linked to the low number of people who receive HIV testing, as well as poor adherence to treatment, particularly among young people.

Both ASID and DIFFA have a rich history of helping others. ASID provides monetary support through the ASID Foundation, which advances the profession and communicates the ability of interior design to enhance the human experience through research, scholarships, and education. In addition to its fundraising and volunteer events, DIFFA has granted more than $44 million to support nonprofit organizations across the country supporting HIV/AIDS.

The Design Impacts Life Fund was officially announced at the annual NYCxDesign Awards on Monday, May 20, 2019 at New York’s Pier 17. Both the Society and DIFFA will continue promotion of the fund through their various annual programs.

About ASID

The American Society of Interior Designers believes that design transforms lives. ASID serves the full range of the interior design profession and practice through the Society’s programs, networks, and advocacy. We thrive on the strength of cross-functional and interdisciplinary relationships among designers of all specialties, including workplace, healthcare, retail and hospitality, education, institutional, and residential. We lead interior designers in shared conversations around topics that matter: from evidence-based and human-centric design to social responsibility, well-being, and sustainability. We showcase the impact of design on the human experience and the value interior designers provide.

ASID was founded over 40 years ago when two organizations became one, but its legacy dates back to the early 1930s. As we celebrate nearly 85 years of industry leadership, we are leading the future of interior design, continuing to integrate the advantages of local connections with national reach, of small firms with big, and of the places we live with the places we work, play, and heal. Learn more at asid.org.

About DIFFA

DIFFA: Design Industries Foundation Fighting AIDS raises awareness and grants funds to organizations that fight HIV/AIDS by providing treatment and direct care services for people living with or impacted by the disease, offering preventative education programs targeted to populations at risk of infection, or supporting public policy initiatives. DIFFA is one of the largest funders of HIV/AIDS service and education programs in the United States, mobilizing the immense resources and creativity of the design community. Since its founding in 1984, DIFFA has emerged from a grassroots organization into a national foundation based in New York City with chapters and community partners across the country that, working together, have provided more than $43 million to hundreds of HIV/AIDS organizations nationwide. www.diffa.org.

MEDIA CONTACT

Joseph G. Cephas
jcephas@asid.org

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ASID Academy

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Impact of Design Series, Vol. 5

studioIDS

StudioIDS is the new self-designed home of the Minneapolis office of international architecture and design firm Perkins+Will. The studio challenges what an office is and can be. Strategically located in the heart of downtown Minneapolis, the office focuses on landscape architecture, planning, architecture, and interiors in the areas of healthcare, corporate + commercial + civic, higher education, urban design, and science + technology.

 

WINNING PROJECT:

ASID 2019 Outcome of Design Awards (Category: Culture)

Project Type:

Corporate Office (Workplace)

Location:

Minneapolis

Size:

9,800 SF

Case Brief By:

The Design Challenge

The new studio design needed to support Perkins+Will’s local purpose of design excellence, sustainable stewardship, and social responsibility, in addition to becoming a model mobile and agile work environment. P+W sought to challenge conventional workplace models using less to offer more opportunity for choice, creativity, and collaboration.

 

The Design Solution

  • Participatory Design Approach that included all employees in the design process. The design team’s goal, as a living laboratory, was to measure pre- and post-occupancy to understand successes and areas for improvement.
  • Free Address System enabling users to adapt, define, and self-organize their workspace as needed. With this inherent flexibility and the use of non-precious materials, the space acts as a living laboratory for workplace strategies and innovation.
  • Restrained Material Palette using five core materials that are rapidly renewable and have toxin-free qualities: Aspen plywood, ceramic marker boards, homasote tackable surface, glass, and carpet.
  • Salvaged Materials from the previous office were used to make adjustable shelving in the gallery wall and large harvest tabletops in the cafe, and millwork was reused in the print and model shop rooms.
  • Social Cohesion was established through a partnership with a Minneapolis based furniture maker and by specifying a custom area rug from Arzu, a company that employs women and provides healthcare and education to them and their families in developing areas in Afghanistan.
IMPACT OF DESIGN
  • Perkins+Will reduced their square footage in half from 391 s.f./person to 130 s.f./person.
  • Employees reported a 40 percent increase in their ability to concentrate and a 43 percent increase in their ability to collaborate.
  • Sense of community increased by 61 percent in the new space and the sense of energy/buzz increased by 62 percent.
  • The project reused 16 percent of construction materials and 68 percent of furniture ($100,000 savings).
  • Fifty-five percent of materials were manufactured within 500 miles and 97 percent of new wood used was FSC certified.
  • The project had a lighting power reduction of 57 percent over the LEED code baseline.
  • With the use of low-flow fixtures, the project had a 77 percent reduction of water use.
PROCESS
Timeline
  • Design: March-July 2015
  • Construction/Approval: September 2015–February 2016
  • Project Completion: February 2016
PROJECT TEAM
  • Design & Research: Perkins+Will
  • MEP Engineer: Dunham Associates
  • General Contractor: Gardner Builders

Continue reading Impact of Design Series, Vol. 5

Healthcare and Education Projects Deserve Better Flooring

Photography courtesy of Mats Inc.

When it comes to specifying flooring, healthcare and education projects can pose real challenges to designers. These spaces see a lot of action and require products that perform consistently well. There are a whole host of demands on flooring for hospitals, schools, auditoriums, and nursing homes: durability, pliability, germ resistance, sound dampening, and good aesthetics. It’s a tall order, but one company has a solution that goes above and beyond.

Rendering courtesy of Mats Inc.

 

Designed specifically with the healthcare and education sectors in mind, Mats Inc.’s Tailor Grace fashion-forward flooring provides a long-lasting, environmentally-friendly, and aesthetic alternative to standard commercial flooring options. Designers working on classrooms, NICU’s, libraries, and operating rooms can focus on aesthetics knowing that Tailor Grace is a high-performance option well-equipped to handle anything these sectors throw at it. 

Photography courtesy of Mats Inc.

Although its name draws inspiration from fashion, there’s nothing superficial about Tailor Grace. The line draws inspiration from the capsule wardrobe, focusing on timeless and easily mixed-and-matched looks. The four collections—Natural Nautical, Denim and Leather, Tasteful Modern, and Urban Classic—feature saturated hues and wood tones with matte finishes. Mixing two or more collections together yields a look that is both dynamic and pleasing. 

Photography courtesy of Mats Inc. 

 

With the inclusion of Tailor Grace, Mats Inc. ensures that designers now have a product that not only keeps people healthy and comfortable, but also elevates these spaces to a new standard of beauty.

Continue reading Healthcare and Education Projects Deserve Better Flooring

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