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5 types of content to invest in — and 5 to skip

Most social media marketers spend 6-11 hours a week on social media. That includes everything from creating content to analyzing metrics. Simply put, there are not enough hours in the week.
Instead of trying to do it all, do more of what works and less of what doesn’t. Below are five types of digital content you should invest more in — and five types you can nix from your never-ending to-do list.
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