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John Edelman Steps Down As CEO of Design Within Reach

Interior Design‘s Cindy Allen and John Edelman. Photography by Ben Meyers.

Design Within Reach (DWR) has announced that its CEO, John Edelman, will be stepping down from his position, effective June 14. He will eventually transition to become the Chairman of the Board of DWR and Herman Miller Consumer. His longtime business partner of 27 years, John McPhee, will stay on as the company’s president. 

Edelman’s design-centric career began in the 1990s, when he joined his brother Sam at his shoe company Sam & Libby. He eventually left to assist his design luminary parents, Teddy and Arthur Edelman, with their business. He became president of the brand in 2001 and eventually sold the iconic leather company to Knoll for $67 million in 2007. It was in 2010 that DWR serendipitously came calling. 

In just four years, Edelman and McPhee brought the company back from death. “It was on the verge of bankruptcy when we took it on,” Edelman recalled. “By 2014, we doubled the size of the business and halved the number of stores down to 35. The company became incredibly profitable.” 

The natural next step to assure DWR’s continued rousing success was to find a partner whose aesthetic would naturally complement DWR’s modernist approach and business acumen would propel the brand to new heights. And that partner was Herman Miller. “With this partnership, we assured the longevity of our brand and formed an indelible link with one of the most prestigious design companies in the world,” Edelman said. 

Read more: Herman Miller Agrees to Aquire Design Within Reach

With this powerhouse behind DWR, it could start on the work that it’s become famous for: partnering and promoting some of the most exciting brands in the industry. Even just a small, hand-picked selection of names are quite impressive: Hay, Moooi, J.L. Møllers, Brown Jordan, Luceplan, and Gloster. “I’m so proud of all the amazing designers and manufacturers we’ve worked with,” said Edelman. “DWR played such a large role in making modern design mainstream through the designers we chose to partner with and the more than 10 million catalogs we sent out that contain their stories. We helped break them out of the sheltered world of interior design and into the vast consumer market.”

When asked what’s changed the most in the past nine years, Edelman points to the rise of the Internet and E-commerce. The advent of Pinterest, Instagram, and easy access to designers through websites and email has made it easier for the consumer to become passionate and educated about design. The one thing that Edelman believes hasn’t changed? The enduring excellence of modernist aesthetics. “Modern isn’t a trend. It’s forever,” he noted. 

As for his future, Edelman continued: “It’s been an incredible 20 years being a part of this industry, but I’ve been on a plane nearly every other week since 1988. I plan to take a little time off, but I’m not leaving forever. There’s still so much to see and do with design.” 

Read more: Jens Risom Sketches Are Brought to Life in Design With Reach’s Block Island Collection

Continue reading John Edelman Steps Down As CEO of Design Within Reach

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On the Move: April’s Top Promotions and Hires

Robin Elmslie Osler, new interiors studio director at FXCollaborative.

FXCollaborative

Robin Elmslie Osler has joined the firm as interiors studio director at FXCollaborative. She will be responsible for the overall management of the interiors studio, including operations, staffing, business development, and the design and technical quality of all of the firm’s interiors projects. Her expertise spans workplace, retail, institutional, and residential as well as showrooms, galleries, and event venues. Additionally, seven team members at have been promoted to partner. They are Jack Robbins, Angie Lee, Ann Rolland, Gustavo Rodriguez, Brian Fanning, Stephan Dallendorfer, and Michael Syracuse.

Brown Jordan Outdoor Kitchens

Brown Jordan Outdoor Kitchens and Danver Stainless Outdoor Kitchens have announced Daniel Germani as the brand’s new creative director. Germani has worked with Brown Jordan Outdoor Kitchens over the past few years, helping to elevate the brand to a go-to for architects and designers. His role in product design will continue, including the launch of a new collection, and Germani will also oversee various thought leadership initiatives.

Surya

Andrew J. Kearton (pictured at left) has joined Surya as chief operating officer. He previously oversaw the North American distribution operations for Mohawk Industries. Kearton will be responsible for leading the operations, human resources, technology and customer care functions for the company and will report to company president Satya Tiwari. He has a 33-year record of management and leadership within the operations and floor covering industry. 

Parterre

Luxury vinyl flooring and surfaces company Parterre has promoted Chris Dormody to the sales team for the New England area. After previously working in the Wilmington, Massachusetts headquarters as inbound sales specialist, he will go on the road to grow the market in the area as New England sales representative.

Read more: Sheila Hicks Recreates Her Striking Venice Biennale Pavilion at The Bass in Miami

HLW

HLW’s London team has added Helen Bentley as new design strategist. Bentley has a strong marketing background and a proven track record of success in the architecture and design industry. John Gering, managing partner at HLW, has been elevated to the American Institute of Architects’ College of Fellows. Additionally, they have made two new appointments in the new Stamford, CT office. They are Dara Ghavami as senior project lead and Irina Orasanu as technical lead. The Stamford workspace is the pilot location for HLW’s new satellite office initiative, StudioGo.

MBH Architects

Ryan McNulty (pictured at right) has been promoted to principal at MBH Architects. McNulty joined the Alameda, California-based firm in 2010 and has played an integral role in creating MBH’s luxury retail studio. His work includes the Tiffany & Co. flagship renovation in San Francisco and Rubin Vineyards. 

IA Interior Architects

Scott Rigsby has been promoted to co-managing director of IA‘s Charlotte office. Scott has over 30 years of industry experience and has been involved with the development and growth of the Charlotte office in leadership roles.

Wilson Associates

Kathleen Lynch has joined the Wilson Associates Dallas studio as operations director. She brings over 15 years of professional experience as a LEED-accredited interior designer and field manager. In her new role, she will oversee teams on a wide roster of hospitality projects in Nevada, California, and other areas in the Southwest.

Perkins+Will

Perkins+Will has made promotions in the Dallas studio. Gardner Vass, Mary Dickinson, and Robert Ting have been promoted to associate principal. Robert Casstevens, Cory Griffin, Ashley Roberts, Ryan Roettker, and Devin Weaver have been promoted to senior associate. Emily Shea Cartusciello, Deirdre Crawford, Matt Davis, Whitney Hendrickson, Kristin Henry, Jennifer Kosobud, Lauren Mereness, Kendra Ordia, and Robert Sweney have been promoted to associate.

Tangram

Tangram Studio, the custom furniture unit of Tangram, is to become an independent entity named “Studio Other.” Charlotte Wiederholt (pictured at left) will continue to lead Studio Other as president and creative director under its own brand identity. The studio was established in 1996 and counts Boston Consulting Group, Loyola Marymount University, and Ticketmaster among its clients. 

Schmidt Hammer Lassen Architects

Schmidt Hammer Lassen Architects, Perkins+Will’s Denmark Practice, has named Sanne Wall-Gremstrup managing director. Wall-Gemstrup is a business executive with more than 15 years of experience as a CEO, and was most recently CEO of the Danish Architectural Press. Previous to that, she spent seven years as the country manager and CEO for Denmark and Finland at global marketing services company McCann WorldGroup.

Morgante Wilson Architects

Four project managers have been promoted to associate at Evanston, Illinois-based Morgante Wilson Architects. Diana Ortiz was named associate in interior design and Kevin Thayer was promoted to associate of architectural interiors, while Monica Musialowski and Ellen Whitehead have both been named associates in architecture.

Matchline Design Group

Christina Snell has joined the Dallas-based hospitality interiors firm Matchline Design Group team as a designer. Christina is a third-generation interior designer with vast experience in the hospitality sector.

Read more: Luxury Fashion Turns to Interior Designers and Architects to Appeal to Lifestyle Consumers

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John Edelman Steps Down As CEO of Design Within Reach

Interior Design‘s Cindy Allen and John Edelman. Photography by Ben Meyers.

Design Within Reach (DWR) has announced that its CEO, John Edelman, will be stepping down from his position, effective June 14. He will eventually transition to become the Chairman of the Board of DWR and Herman Miller Consumer. His longtime business partner of 27 years, John McPhee, will stay on as the company’s president. 

Edelman’s design-centric career began in the 1990s, when he joined his brother Sam at his shoe company Sam & Libby. He eventually left to assist his design luminary parents, Teddy and Arthur Edelman, with their business. He became president of the brand in 2001 and eventually sold the iconic leather company to Knoll for $67 million in 2007. It was in 2010 that DWR serendipitously came calling. 

In just four years, Edelman and McPhee brought the company back from death. “It was on the verge of bankruptcy when we took it on,” Edelman recalled. “By 2014, we doubled the size of the business and halved the number of stores down to 35. The company became incredibly profitable.” 

The natural next step to assure DWR’s continued rousing success was to find a partner whose aesthetic would naturally complement DWR’s modernist approach and business acumen would propel the brand to new heights. And that partner was Herman Miller. “With this partnership, we assured the longevity of our brand and formed an indelible link with one of the most prestigious design companies in the world,” Edelman said. 

Read more: Herman Miller Agrees to Aquire Design Within Reach

With this powerhouse behind DWR, it could start on the work that it’s become famous for: partnering and promoting some of the most exciting brands in the industry. Even just a small, hand-picked selection of names are quite impressive: Hay, Moooi, J.L. Møllers, Brown Jordan, Luceplan, and Gloster. “I’m so proud of all the amazing designers and manufacturers we’ve worked with,” said Edelman. “DWR played such a large role in making modern design mainstream through the designers we chose to partner with and the more than 10 million catalogs we sent out that contain their stories. We helped break them out of the sheltered world of interior design and into the vast consumer market.”

When asked what’s changed the most in the past nine years, Edelman points to the rise of the Internet and E-commerce. The advent of Pinterest, Instagram, and easy access to designers through websites and email has made it easier for the consumer to become passionate and educated about design. The one thing that Edelman believes hasn’t changed? The enduring excellence of modernist aesthetics. “Modern isn’t a trend. It’s forever,” he noted. 

As for his future, Edelman continued: “It’s been an incredible 20 years being a part of this industry, but I’ve been on a plane nearly every other week since 1988. I plan to take a little time off, but I’m not leaving forever. There’s still so much to see and do with design.” 

Read more: Jens Risom Sketches Are Brought to Life in Design With Reach’s Block Island Collection

ASID Events

NATIONAL
JUN
10
ASID at NeoCon

DESCRIPTION

NeoCon® is the world’s leading platform and most important event of the year for the commercial design industry. With nearly 1 million square feet of exhibition space, NeoCon will feature game-changing products and services from both leading companies and emerging talent–providing unparalleled access to the latest and most innovative solutions in commercial design.

 

DATE AND TIME

8:00 AM
6/10/2019 – 6/12/2019

LOCATION

theMART
222 Merchandise Mart Plaza
Suite 470
Chicago, IL 60654
United States

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KEYNOTE WITH ILSE CRAWFORD OF STUDIOILSE

Date: June 11, 2019
Time: 8 a.m.
Location: NeoCon Theater, 19th Floor, theMart

Stuff Matters: The Material World We Make

Ilse Crawford is a designer, academic, and creative director with a simple mission:  to put human needs and desires at the center of all she does. As founder of Studioilse, together with her multi-disciplinary, London-based team, she brings her philosophy to life. This means creating environments where humans feel comfortable; public spaces that make people feel at home; and homes that are habitable and make sense for the people who live in them. It means designing furniture and products that support and enhance human behavior and actions in everyday life. It means restoring the human balance in brands and businesses that have lost their way.

ASID INSTALLATION

Date: Throughout NeoCon

ASID is thrilled to showcase the impact of design through an exciting new installation custom designed by Elizabeth von Lehe, Allied ASID, design and brand strategy principal, HDR. The space serves as an oasis that invites visitors to engage, ask broad questions, and explore the beautiful, impactful, and sometimes surprising ways that design impacts lives.

ASID PRESENTS INSIGHTS FROM THE 2019 OUTCOME OF DESIGN AWARDS

Date: Wednesday, June 12
Time: 8 a.m.

Following the first-ever Outcome of Design Awards, created in collaboration with NeoCon, Herman Miller, and METROPOLIS magazine, the American Society of Interior Designers (ASID) will explore how design truly impacts lives as seen through occupancy data and analysis.

The Outcome of Design Awards (OODA) honor firms that showcase the power of design through research-driven results and innovative, humancentric concepts. This panel, moderated by ASID, will explore how this design approach can be implemented across projects and will highlight the 2019 OODA winning projects and the data that clearly says it all.

STUDENT PROGRAMING: DESIGN PATHWAYS

Date: Tuesday, June 11, 2019
Time: 9:30 – 10:30 a.m. (panel); 10:30 a.m. – Noon (tour)

Panelists: Meena Krenek, ASID, Gensler; David Euscher, ASID, LEED AP, Corgan; Carolyn Ames Noble, ASID, Ames Design Studio; David Cordell, ASID, Perkins+Will; Jennifer Quail (Moderator, editor-in-chief, i+D)

Showroom/Exhibit Spaces: Allsteel, Benjamin Moore, Humanscale, Keilhauer, Sherwin Williams, True Residential, Wilsonart, Brown Jordan, Construction Specialties, Teknion and Mohawk

Why are trade shows important to the life of an interior designer? A panel of experienced design professionals will explain why trade shows are essential to your career and why it’s imperative to attend them. Our experts will give you insight on what questions to ask, how to evaluate products, and why it is so critical to your success to make connections and establish strong vendor relationships throughout your career.

After the panel discussion, you will break into small groups and tour the show floor with one of our panelists to receive guidance on how to make the most of your time at these important professional events.

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