Tag Archives: Brick And Mortar

Plastic Wind Trees Are Bringing Sustainable Power To Residential Homes


29 August, 2016


These French-made turbines are offering a small, aesthetically pleasing approach to affordable personal energy

According to the Union of Concerned Scientists, an environmental and social research organization, wind energy is the fastest-growing source of alternative electricity in the world. Large wind farms have been used for city power, but it’s been largely removed from residential areas. That’s because it’s taken enormous wind turbines that can be as tall as a five-story building, and almost as wide, to generate enough electricity to make the investment worth it. As a result, only major utility companies have used wind energy to power their facilities. Things are changing now as a company believes they have the solution to residential wind turbines. A French business called New Wind has developed what they’re calling a ‘wind tree,’ built and conceived by Claudio Colucci Design, that can be placed in the backyard of consumer homes to generate energy at home.


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Latest Insights & Analysis

Here are the most popular stories that retailers and brands are reading right now to inspire them with their CX innovation work.

AUTOMOTIVEJoin PSFK For Automotive CX Immersion & Ideation Sessions, April 19

As part of this multi-segment session, professionals who work at brands, retailers and solution providers can expect to discuss CX in the auto industry and the implications in an off-the-record atmosphere

Podcast: Reimagining Brick And Mortar In The Digital Age           Podcast: Reimagining Brick And Mortar In The Digital Age          
Podcast: Reimagining Brick And Mortar In The Digital Age

In this episode, the PSFK team will guide listeners through six main insights into why customers still care about the store in the age of commerce (hint: they still love brick and mortar!—here’s in-depth research into how retailers can meet their new expectations).

BRAND ACTIVATION & IMMERSIONReport Launch: Check Out PSFK’s New Automotive CX Debrief

Our latest report shows how a legacy industry is transforming itself through direct-to-consumer strategies

BEAUTYHow Retailers Like Kohls Refresh Their Store With Partnered Shop-In-Shop Merchandising

From PSFK’s Store Experience Design Debrief, here’s how six companies partnered to enable exciting new products & experiences to drive foot traffic through shop-in-shop, gallery-style store design

INTERVIEWInterview: How Online Supplement Service BINTO Offers Women Personalized, One-On-One Care

The subscription-based women’s health brand aims to enable a future of accessible and affordable on-demand care, offering tailored regimens and personal telehealth sessions

FASHION & APPARELFor International Women’s Day, The Future Of Retail Is Female

PSFK spoke to the organizers of the Wide Awake: A Day For Female Founders conference, plus the female leaders behind Unbound Babes, Birchbox and Eloquii, to glean insights into where a more equal retail landscape is heading

PACKAGING & PRODUCT ENGAGEMENTInterview: How A Circular Shopping Platform Lets Consumers Own The Product, Not The Packaging

Loop’s co-founder explains how the sustainable packaging platform works with brands like P&G, Unilever and more to enable ecologically sound consumption patterns with durable containers designed for refill and reuse

CHILDRENHow Retailers Like Disney Are Actively Engaging Customers With Gamified Storytelling

Retail pioneers are linking mixed reality with gaming technology for an actively engaging storytelling experience

FOOD & BEVERAGEHow Brands Like Walgreens Are Going Phygital With Interactive Store Merchandising

As reported in PSFK’s Store Experience Design Debrief, here’s how leading retailers are creating phygital store spaces using cutting-edge technology

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Glass sells: The importance of glass in retail

Store frontage is integral to showcasing what’s inside and, more importantly, who is inside.


DECEMBER 13, 2018 |


Retail business owners, especially those with brick-and-mortar stores, must attract foot traffic. Without people coming into their store and browsing, it is nearly impossible to make money – particularly if the establishment in question does not have an online presence. Today, with more large retail companies selling everything and anything online for less than some physical retailers, competition for the consumer’s attention is greater than ever. Store owners can launch online or social media ad campaigns, e-marketing initiatives and more, but if their physical outlet is unattractive, foot traffic will diminish. To keep retail businesses competitive and current, they must appeal to the shoppers need for an interactive experience at an awe-inspiring destination. Not only can glass play a vital role in showcasing available goods, but it can create this exciting destination for the shopping experience.

Store frontage is integral to showcasing what’s inside and, more importantly, who is inside. With large glass windows at the exterior made from an ultra-transparent glass like Clearvision™ from AGC Glass North America, the world’s largest glass manufacturer, ample light can filter through the interior, highlighting everything and everyone shopping. A popular space will attract attention and curious customers who want to see what all the fuss is about. An extremely low-iron glass, Clearvision has a visible light transmission of 92% at 3mm, making it ideal for large shop windows and entrance doors. Clearvision has a very high color rendering index, which means colors are more true when viewed through the glass, making everything just look better.



Many studies have indicated that daylighting plays a huge component in human well-being. In a retail setting, having plenty of daylight coming into a store can flood the space with natural light. This can achieve a pleasant, inviting atmosphere, in addition to enabling the goods or products for sale to be seen from the street. Clearvision used for street-facing windows is one way to maximize natural light and make a store more inviting and open.

Interior design elements made of glass can also add to a store’s aesthetic appeal creating a captivating destination. This can be particularly significant for attracting customers in the present Instagram age, where experiences are rendered in carefully-curated images. As AGC has the widest range of glass products, its offerings also extend to Lacobel®, an interior back-painted glass with a glossy finish, and Matelac™, an interior back-painted, glass with a satin finish. With the possibility of bold colors and designs, Lacobel can serve as attractive shelving, enticingly colorful tables on which goods can be displayed, and wall coverings for dramatic effects. Matelac can be used for a variety of purposes, from changing room doors, to murals or partitions throughout the store adding a subtle comforting look to the space. The combination of these colors and contrasting finishes can create that coveted Instragram-worthy spot.



As retail continues to evolve both on and offline, it is important that building owners and designers select strategic materials to keep enticing consumers. With anything possible, designers can push the visual envelope within retail spaces, meet modern demand, and still keep physical stores competitive — all with different types of glass.



Elizabeth Cotton has successfully managed a variety of products and is currently the Product Manager – Interior & Specialty Products for AGC Glass North America.  Elizabeth is responsible for managing the North American product portfolio and developing/maintaining the roadmap for interior decorative glass products.  She establishes product positioning following market trends and manages promotional activities and launch strategies across North America.


Continue reading Glass sells: The importance of glass in retail

The Future of Interior Design: Virtual Showrooms and Augmented Catalogs

Interior design is in the process of being completely revamped as new technologies enter the playing field. By looking toward the future, particularly the nascent technologies of virtual, augmented, and mixed reality, interior designers are finding new ways to attract customers and outcompete rivals.

Each of these technologies brings slightly new opportunities to the table, but all of them work to improve and assuage difficulties that have plagued the business. Specifically, disappointment due to a discrepancy between expected renovations and actual ones, and customer hesitation in hiring an interior designer due to the fear of not having enough control over the process.

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IoT, LEDs, lighting, and the future of workplace planning

In the real estate industry, understanding how our buildings are used is critical to understanding how to manage our buildings.

Continue reading IoT, LEDs, lighting, and the future of workplace planning

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