Tag Archives: Asphalt

This Company Is Turning Plastic Bottles Into Roads And They Might Actually Last 3 Times Longer Than Asphalt

Most people nowadays recognize the problem that is plastic pollution and many are finding ways to fight it. From reducing personal plastic use to banning single-use plastic straws, both civilians and governments are trying to fight the ever-growing amount of waste we produce. Waste that can take thousands of years to break down. One of the people who’s taken a pro-active role in this fight is Toby McCartney, an engineer who seemingly found just the perfect use for plastic waste.

The Scottish man was inspired by two things. First, he said that his daughter’s concerns over large amounts of plastic in the oceans were something that touched him deeply as he realized that his child shouldn’t grow up in a world where the image of the beautiful sea would be tainted by plastic waste. Secondly, while on a trip to India, McCartney noticed local people melt plastic waste to fill potholes on their roads. That gave him an idea to start a company.

More info: macrebur.com

This company creates pellets out of plastic waste and uses them to make roads

The company, MacRebur, has its origin story detailed on its website:
“The idea was born when our CEO, Toby McCartney, was working in Southern India with a charity helping people who work on landfill sites as ‘pickers.’ Their job is to gather potentially reusable items and sell them to be turned from rubbish into something useful again.

Some of the waste plastics retrieved by the pickers were put into potholes, diesel poured all over them, and the rubbish set alight until the plastics melted into the craters to form a makeshift plastic pothole filler.”

However, McCartney quickly realized that councils in the UK wouldn’t be too happy about the idea of burning plastic and diesel, so he had to find a better way to execute the idea. Toby got together with his friends, Gordon Reid and Nick Burnett, to launch MacRebur in April 2016—the name being based on part of each of their surnames. From there, they started developing a technique and formula to achieve their goal—use plastic waste for road construction.

They take plastic from commercial and household use (the split is about 60 percent commercial and 40 percent household) and use a granulator to turn it into small pieces of no more than 5mm. Their website details the process: “Next, the plastic granules are mixed with our activator—it’s this that makes the plastic bind properly into our roads. Our activator is patented and what’s in it is a secret! This blend of plastic granules and the activator—let’s call it the MacRebur mix—then goes to an asphalt producer.”

Regular asphalt is made mostly from bitumen and stone. However, MacRebur’s technology replaces a chunk of bitumen used in the asphalt, which, in turn, decreases the use of fossil fuel. “We can do this because we are turning the plastic into its original oil-based state and binding it to the stone with the help of our activator,” they explained.

The company also makes sure to use proper temperatures to avoid microplastics getting out and polluting nature:
“Well, making asphalt requires heat—usually around 180°C. We make sure that all the plastic we use melts at a temperature lower than this—around 120°C—so it homogenises properly without creating microplastics. It’s for this reason that we can’t use all plastic waste but we can use most things, including black plastic, which is difficult to recycle.” MacRebur reported that it doesn’t use recycled or new plastic.

In an interview with CNN, McCartney claims that because of their special formula, the roads they produce are 60% stronger than traditional roads. He also noted that the lab tests they ran project that the roads made from their product may last up to three times longer than regular ones.
“We went through about five to six hundred different designs of different polymers that we were mixing in before we found one that actually worked,” he said. “At the end of the day, plastic is a great product,” he says. “It lasts for long, which is a problem if it’s a waste product, but not a problem if we want it to last,” McCartney concluded.

You can learn more about the process in the video below

Here’s how people reacted to the story

Continue reading This Company Is Turning Plastic Bottles Into Roads And They Might Actually Last 3 Times Longer Than Asphalt

I Use Toy Cars Instead Of Real Ones To Create These Car Ads

What happens when you have to create an advertising project about cars, but you don’t have a crew and have only toy cars (1:43 scale).

I got a referral from Skoda and a Hungarian car magazine to photograph model cars like they would be real. I accepted the challenge!

I really love these situations! Toy photography is special because I can do everything that is in my mind. There are no limits! If I need snow, I make it. If I need rain, desert, streets or anything I can create them!

I spend hours and hours creating miniature scenes with as many real elements as possible (e.g. smoke and dirt). Most of the photos took me 7 to 12 hours each to complete, but one particular shot took a whopping 10 days for set building, concept work, shooting, and post-production.

While it would be easier to fake things like motion blur using Photoshop, I actually captured it on camera – the blur you see in the backgrounds and in the cars’ wheels wasn’t the result of digital manipulation.

I build real scenery and try to turn my imagination into reality. My main principle is that I don’t use Photoshop for manipulation. I do everything in front of the camera (e.g. motion blur, rain, dust, etc). Of course, there are some cases when I can’t avoid this, but I always indicate which parts contain modifications.

After the Skoda project, I have worked on another one with the Mercedes G-Class model (1:18 scale).

You can watch work videos about the images and the bottom of the article you will find a behind the scenes picture collections. I hope you will enjoy it!

More info: Instagram

I did many takes to reach the perfect look for the flying dust

Manipulation: wheel motion, car lamps.
Real: everything else.

I built this scenery for days. I made many test pictures with smoke what was a nightmare. I spent hours and hours to blowing the perfect shaped smoke behind the car

Manipulation: car lamps, air dust, sunspot.
Real: everything else.

Here the motion blur is also real. I built a movable asphalt surface while the car was fixated

Manipulation: cloud texture, car lamps.
Real: everything else.

Action shot in the snow

Manipulation: car lamps.
Real: everything else.

Playing with perspective. This is one single image mixed with real environment

Everything is real in this photo

Driving in a storm. I used water spray for the rainy weather

Manipulation: car lamps.
Real: everything else.

I built movable scenery and fixed the car. So I could move the whole background and the road. It makes the background blurry and the “asphalt” spun the wheels

Manipulation: car lamps.
Real: everything else, the complete motion too.

I used greenscreen for the homogenous background. I changed its color and placed a cloud texture

Manipulation: car lamps, cloud texture.
Real: everything else.

In this image I wanted to create as much dynamic as possible. So I used a dutch camera angle and water splash

Manipulation: car lamps.
Real: everything else, yes every part of the splash as well!

The elegance of the G-Classe

Manipulation: car lamps.
Real: everything else.

Just for fun. A dreamy picture

Manipulation: car lamps.
Real: everything else.

Here you can watch the whole workflow including the scenery building and practical tricks

G-Classe series was a difficult challenge as well. At first, I checked the life-size one to collect some inspiration

Here you can see, how everything is moving except for the car

Continue reading I Use Toy Cars Instead Of Real Ones To Create These Car Ads

The Building Materials Of The Future Are….Old Buildings!

Continue reading The Building Materials Of The Future Are….Old Buildings!

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