Short Videos: The Importance Of Using This Method To Grow Your Business In 2017

Social media’s focus has been slowly changing from images to video for a while now, with the uprising of video sharing sites like Vine (RIP) and Snapchat, the decade-long dominance of YouTube and recently, the development of Instagram Stories and Facebook Live.

Not only are video sharing platforms being used, but they’re also growing.

Consumers view videos as a convenient, easy and quick way to get useful information about a product, service, organization or idea.

Therefore, businesses need to understand that videos provide a special type of easily-consumed, detailed content that potential customers increasingly engage with, enjoy, share and use as an educational step in the buying cycle. It is now up to businesses to create captivating videos to help spread their messages and maximize their customer base.

Viewers are standing by. 

Shorter is better

The Internet, coupled with the breadth of portable devices, such as smart phones and tablets, convert every person into a potential consumer. Long lost are the days where businesses had to physically find their target audience and hope their brand messages reached them. (Think like billboards or print ads.) Now, we have analytical data on narrowed-down audiences, targeted online ads, landing pages and social sites that clearly and efficiently spread messages to specific groups of people to escalate interest or understanding.

While the everyday person travels to and from work, shopping centers, events or leisurely relaxes in front of the TV in the evenings, studies show that same person’s mobile device is by their side most of the time, if not, all of the time. This person is destined to browse the Internet on their phone, and when a long article or dense product description seems too tedious of a venture to pursue, a short video is often the preferred method of education. Easily-digestible content most often wins the hearts of consumers.

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These short videos are beneficial to businesses because they establish creditability for the business, enhance interest in the brand and have been proven to boost conversions. (They are also obviously less expensive to produce than longer.)

Marketing, especially online marketing, is a very fluid, active animal. It is not “one size fits all” and nothing about it is “written in stone.” Technology changes quickly, and thus, consumers’ behaviors change and the market must change accordingly. The best piece of advice I can give a business owner is to make sure you have at least one passionate marketing specialist who can keep your company up-to-date with modern marketing strategies, or hire a competent marketing agency.

No 21st century insult could be greater than a business having a lack of modern technology. A restaurant without a Yelp page? A car dealership without high-quality pictures of vehicles on its website? As a millennial, I wouldn’t even view those marketing failures as a “lack of technology” – I would just immediately discredit the business as not being trustworthy or legitimate.

To put it bluntly, if you’re not taking advantage of video marketing right now, you’re metaphorically pointing potential customers to your competitors.

Proof that video marketing can help your business:

• Approximately 100 million Internet users watch online videos every day
• People are 64% more likely to buy a product on an online retail website after watching a video about it
• Even 59% of senior executives would rather watch a video than read a whitepaper or brochure
• According to an Online Publishers Association study, 46% of Internet users who recalled viewing a video advertisement recently took some action after watching the ad

How long do you have to capture attention?

The first 10 seconds is everything.

An astonishing 20 percent of people who watch videos will close the video within the first 10 seconds. When a video reaches the 30 second mark, about 1/3 of the original viewers won’t be watching the video anymore. By one minute, 45 percent of the viewers are gone and roughly 60 percent by two minutes.

This brings up two of the most important rules about creating marketing videos:
1. The video must immediately capture people’s attention.
2. Marketing videos should be kept as short as possible.

For the video to instantaneously capture attention, the video has to be relevant to the people watching it. You should never make a marketing video just because you want to or solely because the circumstances are convenient. It should answer a pressing question, supply deeper understanding or provide a unique solution to a common problem. That is what gives the video value.

Additionally, videos need to clearly exclaim a clear and unique message, but the video must also be condensed, straightforward, intriguing or entertaining, story-focused and leaving the audience wanting more. Short videos are most effective when they are just long enough to garner attention and arouse curiosity, but short enough to leave viewers hungry to take the next step (AKA: call to action, which should be clearly pointed out in your video). 

The sweet spot

The debate over the ideal online video length may never come to a close, because research has shown it depends on the video’s purpose, the audience, the platform (ex: Facebook) and the device (ex: iPhone) in which the video is being watched.

Some studies show that the video marketing so-called “sweet spot” is two minutes, while other studies reveal that the best length for an online video advertisement is only 15 seconds. A large study from 2010 revealed that social video advertisements of 15 seconds or less are shared nearly 37 percent more than video ads longer than that.

You can use Google Analytics to learn more about your website audience’s ages, devices they use to visit your website, duration they’re on your site, etc., to get a deeper understanding of what types of content they prefer.

My advice? Start by making a video as long or as short as you feel it needs to be. Experiment and analyze the results. An even better idea would be to create one video 1 to 2 minutes long and then a condensed version of 15 to 30 seconds, and see which video gets more engagement, such as shares, comments and clicks. (Or if you like this idea but don’t know how to do it, contact us for a free phone call!)

Most effective places online to put short videos:
• Website
• Company blog
• Email marketing
• Social media sites
• Online advertising

For more information Click Here! 


Indianapolis Decorator’s Showhouse & Gardens 2017

Founded in 1907, St. Margaret’s Hospital Guild is a volunteer organization committed to raising funds for the services and programs of Eskenazi Health Services whose mission is to advocate, care, teach, and serve, with special emphasis on the vulnerable populations of Marion County.

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SKETCHUP: The Best Plugins for 2017

SU Podium

SU Podium exists so that anyone can create beautiful, photo-realistic renders from their SketchUp models without the pain and frustration of learning a complex program. SU Podium runs completely inside SketchUp from start to finish, and makes use of the SketchUp features that you’re already familiar with to achieve impressive results. It is intuitive to SketchUp users, easy to grasp for beginners, and the simple interface and versatile presets cut the learning curve to minutes instead of months.


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Drawing Puzzles Activity: Dividing Up A Picture Makes Drawing Easier

Drawing is all about seeing! You don’t have to be a great artist to be able to draw. Anyone can draw and this is all because if you train your eyes to draw what you see, you can do it! Drawing grids and dividing up a picture into parts helps you draw only what you see in each square. Here are some drawing puzzles to keep the kids and adults amused. Print them out on paper and set to work with a pencil. 

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Watercolor Painting Tips

Because of the misunderstanding that watercolor is too hard to control and unpredictable, many people shy away from it. While it is true that watercolor is a medium that is challenging to master, it is very easy and economical. All you really need to begin is paint, water, and a brush.  You can use watercolor as your primary artistic medium or primarily as studies for oil or acrylic paintings. The rewards of this challenging and somewhat unpredictable medium are great. Here are some tips to help you get started:

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How to paint in oil: Tips & Tricks

Oil paint is a type of slow-drying paint that consists of particles of pigment suspended in a drying oil, commonly linseed oil. The viscosity of the paint may be modified by the addition of a solvent such as turpentine or white spirit, and varnish may be added to increase the glossiness of the dried oil paint film.

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ASID: American Society Of Interior Designers Holiday Event 2016: An Event For All

This years’ holiday event, open to all, will be at Canal 337 downtown. This building has very nice views of downtown. Click on this link to see the social gallery. Click here to see the first floor gallery. Click here to learn more about the building. 

We will have a great band playing at the event called Double Exposure Band. There will be lots of dancing time as well as great food and drinks. Each person will get two free tickets for drinks. We will also have a photo booth to add more to the already fun events going on!

You wouldn’t want to miss this event! Click here to register and feel free to bring your spouse and bring other friends and family with you!



Choosing Paint For Your Room: Paint Dries Darker

Have you ever tried choosing paint for your room, but not sure how it would look on your wall? The best way is to buy 2-3 samples of the paint, which are really cheap, and wait for it to dry. The paint chips, samples, and the dried paint would have slight color variations. The true color is the dried paint on the wall(s) it goes on! 

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Revit: Tutorial Books

Have you ever heard of or used Revit? This software is a good tool for interior designers and architects and saves time on having to draw a separate 3d plan of the floor plan. Once you draw the plan in 2D, it automatically creates the 3d for you. You can easily have the elevation, section, and 3D once you draw in 2D. Here is a list of books that can help you teach the software to yourself.

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