Category Archives: Flower Shop

Tiny Shanghai Flower Shop With a Big Personality by Alberto Caiola

“It’s a very far cry from the usual European florist, with its white-painted wooden planters,” Alberto Caiola says. He moved from Italy to Shanghai “for love” and opened Alberto Caiola Studio there. So he had plenty of East-West insights to offer when the online florist July’s Flower asked him for its first bricks-and-mortar store, to be located in a 1949 converted house in the city’s former French Concession. Intended as a brand experience to stand out in a crowded retail marketplace, his solution was a space that would not only showcase the flowers but also transform them into art.

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