Even though we hear about recycling in the news and on social media almost every day, plastic pollution is still a major issue all around the globe. And even though all of us can help, mainly by sticking to the “Three R’s” rule (Reduce, Reuse and Recycle), the problem needs to be tackled at the core. That’s why big companies are joining the cause and are coming up with sustainable packaging that would help eliminate plastic waste once and for all.
One of the most recent “big players” to start developing environmentally-friendly packaging was Coca-Cola. Back on October of last year, the company introduced its first paper bottle prototype, and later this year a trial run of 2,000 will be launched in Hungary.
Coca-Cola recently unveiled its first paper bottle prototype
Even though the prototype bottle still has a thin plastic lining, the company is working on creating a bottle that’s made from 100% paper.
The bottle would eventually replace the original design we’re so used to
The company will be trying out the new packaging in Hungary with their plant-based drink called AdeZ
The paper bottle will be trialed with Coca‑Cola’s plant-based drink AdeZ. The initial run of 2,000 bottles will be offered on kifli.hu, one of Hungary’s fastest-growing online grocery retailers, and will be available in the second quarter of this year.
The project is led by Stijn Franssen, a packaging development manager
“Our vision is to create a paper bottle than can be recycled like any other type of paper, and this prototype is the first step on the way to achieving this. A paper bottle opens up a whole new world of packaging possibilities, and we are convinced that paper packaging has a role to play in the future,” says Stijn Franssen.
The bottles underwent multiple prototype stages before the final product was unveiled
Stjn went on to explain that even though this paper bottle prototype still has a plastic liner inside, it is made from 100% recycled plastic that can be recycled once again after use. He says that the next step is to create a paper bottle with no lining that could be recycled like any paper.
Even though the prototype bottles are still plastic-lined, the ultimate goal of the project is to develop a bottle that’s 100% paper
Coca-Cola has some pretty big plans for the future. On the project’s page, the company says it aims to “collect and recycle a bottle or can for every one [they] sell by 2030, while also substantially reducing [their] use of virgin packaging materials, and only using packaging materials that are 100% recyclable”.
To find out more about this prototype bottle, check out the videos below!
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