Artist Redesigns Popular Logos In An Old-School Style (80 Pics)

Have you realized that you’re able to instantly identify a business by looking at its logo, even if its name isn’t a part of the logo? Perhaps you’ve noticed that you can correctly guess the nature of a business by looking at its logo for the first time, even if you’ve never heard of the business before? Logos can be an efficient way of communicating information clearly without using words.

Many mascots have been around for decades. As new brands forge their way into our homes, some brands are taking time to re-develop their logos completely.

Type designer and lettering artist Rafael Serra decided to go out of his way and re-design some of the most well-known brand logos out there, giving us a completely new perspective. The artist’s work can be easily described as being old-school, and we can say for sure that we are definitely seeing that in some of his redesigns even if some of them have a twist that involves a touch of his own style.

More info: behance.net | Instagram#1 

Instagram

Instagram

faelpt Report35 POST

Zoe Hoesley  1 day ago

Ooo I like itreplyView more comments#2 

Netflix

Netflix

faelpt Report35 POST

Hiie Posti  1 day ago

This comment is hidden. Click here to view.View more comments#3 

NASA

NASA

faelpt Report33 POST

Paul Budhram  1 day ago

This one is coolreplyView more comments#4 

Polaroid

Polaroid

faelpt Report32 POST

angelica H  22 hours ago (edited)

ooooh I like this one.replyView More Replies…View more comments#5 

IKEA

IKEA

faelpt Report31 POST

Combine Elite Soldier  23 hours ago

Me likeyreplyView more comments#6 

Pepsi

Pepsi

faelpt Report30 POST

Young Minami Kotaro  23 hours ago

Hmmm…replyView more comments#7 

Disney

Disney

faelpt Report27 POST

Libby Williams  22 hours ago

That’s actually amazingreplyView more comments#8 

MTV

MTV

faelpt Report25 POST

it’s Wednesday my dudes.  1 day ago

oooh i like!replyView More Replies…View more comments#9 

Google

Google

faelpt Report25 POST

Combine Elite Soldier  23 hours ago

That should be a google doodle15 replyView More Replies…View more comments#10 

Adidas

Adidas

faelpt Report25 POST

Young Minami Kotaro  23 hours ago

I agree with this! it’s pretty cool..replyView more comments#11 

Apple

Apple

faelpt Report24 POST

Zoe Hoesley  1 day ago

Love the color choice12 replyView More Replies…View more comments#12 

Windows 95

Windows 95

faelpt Report23 POST

ZAX-A-DWEEB  1 day ago

its so different from now,LiterallyreplyView more comments#13 

Fila

Fila

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Tiredpossum  22 hours ago

do you pronounce it FEE-la or FY-la?replyView More Replies…View more comments#14 

Fanta

Fanta

faelpt Report22 POST

Jack Centner  23 hours ago

This is a good logo for marketing, it has those bubbly letters that would make you want to drink one.replyView more comments#15 

Microsoft

Microsoft

faelpt Report21 POST

Paul Budhram  1 day ago

noicereplyView More Replies…View more comments#16 

Doritos

Doritos

faelpt Report19 POST

Jack Centner  23 hours ago

This one’s cool! It’s in the shape of a dorito as well!10 replyView more comments#17 

Spotify

Spotify

faelpt Report18 POST

it’s Wednesday my dudes.  1 day ago

cuttteeeeereplyView more comments#18 

Vans

Vans

faelpt Report18 POST

Jack Centner  23 hours ago

Damn Daniel!replyView More Replies…View more comments#19 

Pizza Hut

Pizza Hut

faelpt Report18 POST

ℜ𝔬𝔟𝔢𝔯𝔱 ℭ𝔞𝔱𝔱𝔢  21 hours ago

Pretty cool!replyView more comments#20 

PlayStation

PlayStation

faelpt Report16 POST

Artsy Weirdo  19 hours ago

Kinda reminds me off the N64 logoreplyView more comments#21 

Nike

Nike

faelpt Report15 POST

ZAX-A-DWEEB  1 day ago

kinda looks the same,tho its different cuz of the colorreplyView More Replies…View more comments#22 

Burger King

Burger King

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poisonous fart frog  23 hours ago

yes yes yesreplyView more comments#23 

Coca-Cola

Coca-Cola

faelpt Report13 POST

Young Minami Kotaro  23 hours ago

Cool font. But didn’t get it what the meaning of that red symbol..replyView More Replies…View more comments#24 

Lidl

Lidl

faelpt Report13 POST

ℜ𝔬𝔟𝔢𝔯𝔱 ℭ𝔞𝔱𝔱𝔢  21 hours ago

Awesome font!reply#25 

Honda

Honda

faelpt Report12 POST

Levels of irony  10 hours ago

The logo finally is the H in hondareply#26 

Amazon

Amazon

faelpt Report12 POST

it’s Wednesday my dudes.  1 day ago

meh . . .replyView more comments#27 

Kit Kat

Kit Kat

faelpt Report10 POST

Paul Budhram  1 day ago

mmmmmmmmmmmmmreplyView more comments#28 

Subway

Subway

faelpt Report10 POST

Zoe Hoesley  1 day ago

Whoa that subway s is trippin21 replyView More Replies…View more comments#29 

Absolut

Absolut

faelpt Report10 POST

ℜ𝔬𝔟𝔢𝔯𝔱 ℭ𝔞𝔱𝔱𝔢  21 hours ago

Cool!reply#30 

Nutella

Nutella

faelpt Report10 POST

Combine Elite Soldier  23 hours ago

Those are hazelnuts, right?replyView More Replies…View more comments#31 

Oreo

Oreo

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ℜ𝔬𝔟𝔢𝔯𝔱 ℭ𝔞𝔱𝔱𝔢  21 hours ago

It’s even made out of tiny oreos!replyView more comments#32 

YouTube

YouTube

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henlo  22 hours ago

replyView more comments#33 

Chupa Chups

Chupa Chups

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Tiredpossum  22 hours ago

I read it as chips chipsreply#34 

Heinz

Heinz

faelpt ReportPOST

ℜ𝔬𝔟𝔢𝔯𝔱 ℭ𝔞𝔱𝔱𝔢  21 hours ago

Wow! Which font did you use?reply#35 

McDonald’s

McDonald's

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Jack Centner  23 hours ago

Im eleven and i have never eaten at mcdonalds btwreplyView More Replies…View more comments#36 

Atari

Atari

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coo coo cachoo  20 hours ago

THEY DID NOT CHANGE ANYTHINGreplyView More Replies…View more comments#37 

Olympics

Olympics

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Paul Budhram  1 day ago

That changes every year doh… it still coolreplyView More Replies…View more comments#38 

Lay’s

Lay's

faelpt ReportPOST#39 

7 Up

7 Up

faelpt ReportPOST#40 

Toys R Us

Toys R Us

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Young Minami Kotaro  23 hours ago

It’s little bit confusing i think..replyView more comments#41 

Pan Am

Pan Am

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Incitatus  1 hour ago

Isn’t this pretty much the same as it was in the 70s?reply#42 

LEGO

LEGO

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henlo  22 hours ago

always the samereplyView more comments#43 

HBO

HBO

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it’s Wednesday my dudes.  1 day ago

its literally just stretched outreplyView More Replies…View more comments#44 

CNN

CNN

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Tiredpossum  22 hours ago

just streeeeeeetch it out and there new logoreplyView more comments#45 

Marvel

Marvel

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Average Grizzlies Fan  1 day ago

Am I the only one that read it as “MARVEEEEEEEL”?18 replyView More Replies…View more comments#46 

Rolex

Rolex

faelpt ReportPOST#47 

Yahoo!

Yahoo!

faelpt ReportPOST#48 

Nestlé

Nestlé

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Robert Thomas  20 hours ago

THATS WHY I LLLOOOOVVVEEE NESTLEE CRUNCH! *SLAP* *SCREAM*!!!!!!!!!reply#49 

TikTok

TikTok

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kiwitheparrotlet  23 hours ago

who remebers when it was music.lyreplyView More Replies…View more comments#50 

Pringles

Pringles

faelpt ReportPOST#51 

Jeep

Jeep

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Artsy Weirdo  19 hours ago

Love itreply#52 

Twitter

Twitter

faelpt ReportPOST

Paul Budhram  1 day ago

We need dat birdiereplyView more comments#53 

Reebok

Reebok

faelpt ReportPOST#54 

Snickers

Snickers

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Phendrena  23 hours ago

Would’ve been a better throwback had it said ‘Marathon’, but then I’m British, and Marathon > Snickers.reply#55 

Cadbury

Cadbury

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Incitatus  1 hour ago

I get that the artist is really fond of stretching everything, but this is practically illegible.reply#56 

Kinder Bueno

Kinder Bueno

faelpt ReportPOST#57 

Cornetto

Cornetto

faelpt ReportPOST#58 

Domino’s Pizza

Domino’s Pizza

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TiredMomma  16 hours ago

No! Bad design idea. How you supposed to see a domino image from that?replyView More Replies…View more comments#59 

MasterCard

MasterCard

faelpt ReportPOST#60 

Mercedes-Benz

Mercedes-Benz

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Tiredpossum  22 hours ago

Without reading what it says I thought it was going to be a hippie companyreply#61 

LG

LG

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menna asf (he/him)  20 hours ago

STOP STRETCHING THEM GIVE US SOMETHING UNIQUEreplyView More Replies…View more comments#62 

EA Sports

EA Sports

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TiredMomma  16 hours ago

EA gonna see this and be like, yep sure, our new logo design, lolreply#63 

Visa

Visa

faelpt ReportPOST#64 

Puma

Puma

faelpt Report-1 POST#65 

Lipton

Lipton

faelpt Report-1 POST#66 

PayPal

PayPal

faelpt Report-2 POST

Levels of irony  10 hours ago

Damn the p be highreply#67 

Ford

Ford

faelpt Report-2 POST#68 

Red Bull

Red Bull

faelpt Report-3 POST

Yeah, you heard  5 hours ago

Unreadablereply#69 

Supreme

Supreme

faelpt Report-3 POST

Paul Budhram  1 day ago

Help my mind has exploded helpreply#70 

M&M’s

M&M's

faelpt Report-3 POST

Robert Thomas  20 hours ago

MMS!!!reply#71 

FedEx

FedEx

faelpt Report-3 POST

Robert Thomas  20 hours ago

FFFFFFFFFFFFFFFFFFFFEEEEEEEEEEDDDDDDDDDDDEEEEEEEEEEXXXXX!!replyView More Replies…View more comments#72 

Dunkin Donuts

Dunkin Donuts

faelpt Report-4 POST

menna asf (he/him)  20 hours ago

literally the same. BUT STRETCHED OUT OMFGreply#73 

Corona

Corona

faelpt Report-4 POST

Leilani Ortiz  1 day ago

-virusreplyView more comments#74 

Nespresso

Nespresso

faelpt Report-4 POST

Squee  14 hours ago

Just, just squish it down a bit. Why are they all long??reply#75 

Airbnb

Airbnb

faelpt Report-4 POST

Robert Thomas  20 hours ago

#StalkersreplyView More Replies…View more comments#76 

SpaceX

SpaceX

faelpt Report-4 POST#77 

Uber

Uber

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menna asf (he/him)  20 hours ago

literally the same thing stretched outreply#78 

Samsung

Samsung

faelpt Report-5 POST#79 

NBA

NBA

faelpt Report-5 POST#80 

WhatsApp

WhatsApp

faelpt Report-5 POST

menna asf (he/him)  20 hours ago

these are all just stretched outreplyView more comments

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