Artist Creates 16 Types Of Designer Packaging For Food Products To Show The Absurdity Of Brands

We’re all familiar with brands like Prada, Apple and Chanel. To most people, those brands carry a sense of luxury, quality, and refinement. There are also those who believe that such companies stand for decadence, mindless spending, and overpriced items. Perhaps driven by these conflicting opinions Israeli artist Peddy Mergui created a series of works where he imagined how would certain food products look like if they were packaged by famous brands.

The project is called Wheat is Wheat is Wheat and explores the idea of how brand packaging changes our perception. After all, the food inside is still the same. “The exhibition explores the dynamic and often blurred ethical boundaries of design within consumer culture”. That’s how the artist himself describes the idea.

More info: peddymergui.com

#1

iMilk By Apple

iMilk By Apple

Peddy Mergui Report

#2

Fruit By Nike

Fruit By Nike

Peddy Mergui Report

Katherine Nelson 1 month agoDude I would buy this just for the packaging

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#3

Eggs By Versace

Eggs By Versace

Peddy Mergui Report

Jorch Mexía 1 month agoversaceggs

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#4

Yogurt By Tiffani&Co

Yogurt By Tiffani&Co

Peddy Mergui Report

Jack Benjamin Clipman 1 month agoIt needs a protective Styrofoam packaging

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#5

Flour By Prada

Flour By Prada

Peddy Mergui Report

Lola Pagan 1 month agowoah even looks a bit like one 😯

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#6

Pasta By Ferrari

Pasta By Ferrari

Peddy Mergui Report

SykesDaMan 1 month agoThey look more like paint than pasta to me.

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#7

Infant Formula By Chanel

Infant Formula By Chanel

Peddy Mergui Report

Elizabeth Schuyler 1 month agoChanel infant formula: For when you want your baby to be as much of a spoiled brat as you.

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#8

Salami By Louis Vuitton

Salami By Louis Vuitton

Peddy Mergui Report

How Terribly Unfortunate 1 month agoit would probably be real leather XD

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#9

Soft Butter By Bvlgari

Soft Butter By Bvlgari

Peddy Mergui Report

How Terribly Unfortunate 1 month ago (edited)…looks like soap to me 😕

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#10

Pickles By Gucci

Pickles By Gucci

Peddy Mergui Report

#11

Salt & Pepper By Hermès

Salt & Pepper By Hermès

Peddy Mergui Report

Stevie 1 month agoThat would actually be a lovely packaging for condoms

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#12

Corn-Flavored Ramen Noodles By Burberry

Corn-Flavored Ramen Noodles By Burberry

Peddy Mergui Report

Lama Lady 1 month agoCorn flavoured? B O R I NG

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#13

Petit Beurre By Dolce & Gabbana

Petit Beurre By Dolce & Gabbana

Peddy Mergui Report

Raine Soo 1 month agoThis one is not so far-fetched. I once purchased Italian biscuits by Giorgio Armani and chocolates by Roberto Cavalli. The biscuits were dry as heck, but the chocolates were actually quite good.

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#14

Coffee By Cartier

Coffee By Cartier

Peddy Mergui Report

Declan Whitfd 1 month agoMother Snake…. “my son works as a coffee packet”

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#15

Basmati White Rice By HSBC

Basmati White Rice By HSBC

Peddy Mergui Report

Declan Whitfd 1 month agohow much is the interest rate?

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#16

Olive Oil By United Colors Of Benetton

Olive Oil By United Colors Of Benetton

Peddy Mergui Report

SykesDaMan 1 month agoKaddafi, Mubarak and Assad?

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