Millennials vs Boomers – Hot Buttons, Warm Leads and Cold Calls



Millennials vs Boomers – Hot Buttons, Warm Leads and Cold Calls

Eligible for NARI & NKBA CEU credits*

Millennials vs Boomers – Hot Buttons, Warm Leads and Cold Calls

You’ve been selling to baby boomers for generations. Perhaps all 74 million of them. But there’s a bigger powerhouse that deserves your attention – millennials. Millennials number over 83 million and have much different lifestyles and buying behaviors.

Join us for an educational webinar with Denise Butchko, industry professional & consultant. In this session we’ll compare both segments, covering hot buttons, warm leads and cold calling (which doesn’t exist in this segment).

Learning Objectives:

  • Targeting your marketing efforts & messaging to this generation
  • Focusing your online efforts to appeal to millennials 
  • Improving your showroom experience to attract this group 
  • Converting this powerful group into happy customers  

*This webinar is eligible for 1 NARI CEU credits and 0.1 NKBA CEU credits.


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Meet the presenter:

Denise Butchko

Denise Butchko, Design & Marketing Expert

Denise Butchko is a festive, design- focused industry pro who’s been teaching and consulting since 2008.

As an experienced design and marketing expert, she brings enthusiasm and experience to her info-packed sessions that send you into action and accomplishment.

Hailing from the architectural mecca Windy City of Chicago, she works with clients in the design/build industries to create, organize, execute and evaluate their marketing efforts. She’s on the board of directors for the Association of Closet and Storage professionals and holds a Master level closet design certification. She’s also a part of the NKBA’s chapter education program.

She teaches a variety of online course including “How to Use Email Marketing To Grow Your Business” and “Closet Design 101”.


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