Back in September, we were beyond excited to learn that everyone’s favorite affordable Swedish furniture store had officially teamed up with TaskRabbit. Everyone knows that the worst thing about Ikea is building Ikea furniture, so this acquisition proved super helpful—consider the time-consuming setup of that versatile bookcase, shelf, or chic side table taken care of.
Previously, Ikea customers could hire a “tasker” via the TaskRabbit app and specially request “Ikea Assembly,” thanks to the brand partnership. Now, these two California stores will offer the option to book a worker through an Ikea employee in store, once they have purchased the products. During this process, they will receive a quote on how much it will cost to assemble, and go home knowing their brand new furniture won’t sit in a box for a week, but be set up once they get home.
Since the way TaskRabbit works is through the hiring of independent contractors, typically, the app lets you select from a range of options, each with its own hourly rate for a given task. However, in its deal with the UK, the partnership offers a flat rate of 25 euros, plus 20 percent of the item’s retail price for assembly.
Before the acquisition of TaskRabbit, certain US Ikea stores provided some independent workers to assemble goods—but the soon-to-be national roll out will exponentially increase the assembly option. That’s right: Nationwide TaskRabbit assembly is just one of the things we can look forward to from Ikea in 2018.
This deal is one of Ikea’s first steps toward expanding outside of the home goods market and getting deeper into the tech world—likely trying to join the ranks of Amazon, which recently decided to try its hand at restaurant delivery. “The purchase of TaskRabbit was fueled by Ikea’s need to bolster its digital customer service capabilities to better compete with rivals like Amazon, which has stepped up its home goods and installation offerings,” Recode reports. “The purchase is Ikea’s first step into the on-demand platform space.” Ikea also recently launched an augmented reality app.
While it is unknown how much Ikea paid for the startup—which itself raised roughly $50 million since it was founded in 2008—one thing is clear: You will never have to deal with Ikea’s furniture assembling guidelines ever again.
Originally published September 2017. Updated with new information on January 31, 2018.
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