Many in the business world understand the value of Goodwill and many more may want to take the time to consider it as well. So you have started a business and have the belief that because it exists customers will come however that is not entirely true some may say. Building a relationship with customers is one of the biggest pieces to building a successful business and this article helps to explain how volunteering and other activities that include a businesses customers may help increase sales and brand awareness.
- Doing volunteer work infuses your employees’ work with meaning, which in turn has positive consequences for their mental health
- Volunteer work will ingratiate your business within the surrounding community, which is a type of positive exposure that traditional advertising cannot buy
- Volunteer work can also be approached as a networking opportunity that will allow you to meet others who can possibly partner with your business in some way in the future
“People in this age — more than ever before — want to do business with real people with integrity and purpose.”
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