If you feel like you’ve been seeing more Facebook Live videos, you’re right. Now, 1 in every 5 Facebook videos is live, and the daily watch time for Facebook Live broadcasts has grown by more than four times since 2016. In a single year, live videos went from a fad to a must-do (or at least must-try) marketing tactic.
Your audience is already there — and so is the incentive. Live videos are ranked higher in the News Feed, and many of your followers will get a notification telling them you’re live.
So, it’s easier to garner (and keep) their attention since people spend three times longer watching Facebook Live videos compared to those that are pre-recorded.
In short, if you haven’t already, make a Facebook Live. Yes, the first one will be a bit scary, and you’ll likely be nervous. But, with each video you make, you’ll feel more confident and comfortable – especially once you see your successful analytics. Before long, you’ll be a pro.
Or look like a pro from the get-go with these tips to create better, high-quality Facebook Live videos.
Start inside (with Wi-Fi).
While Facebook Live videos are exciting outdoors, start with an indoor video. There, the elements are controlled, and ideally, you’ll be in a relatively quiet environment without much background noise.
This is critical! Connect to Wi-Fi. The connection to your cellular network may not be strong enough, which causes a pixilated, grainy video to stream.
Plus, your live video could drop in the middle if the connection is too weak. With these videos, there’s no fixing it later. What you stream is what you get.
Invest a little to get a lot.
Do it right and create video people actually want to watch. That means no shaky filming and easy-to-hear audio. Without these basic elements, people may tune into your Live video but won’t keep watching.
So, grab an external clip-on microphone for $15-20 and a smartphone tripod for $10-15. It will absolutelybe worth the money to create videos that get watched.
If you’re feeling ambitious, grab a white poster board and place it at face level, just out of the frame, which will create significantly better light for you.
Test. Then test again.
Aim to broadcast live for at least 10 minutes. Before then, plan what you’ll talk about, write down approximately how long you want to spend on each topic and create talking points. For your first video, it’s best to have a Facebook Live co-host, so you can banter and not have to worry about dead air.
Also, see if someone can give you time cues, and watch the video in live time on a smartphone and desktop to ensure all looks OK. Having a couple of people on hand for your first live video makes all the difference.
Then, set up your shot, and do a test run on your personal Facebook page. You can go live and change the settings so that only you can see the video.
Be sure to perfect the intro and the sign-off. Next, do another run, and one more for good measure. By the time you finally go live, you’ll be at ease with the material and the format.
Go live and have FUN.
Really! That’s it. Once you’ve practiced and practiced, just roll with the punches. Be real. Be you. And act just like you would in a normal conversation (that wasn’t being taped).
People want you to be authentic, so live it up and have a bit of fun. Your audience will love it.
Then, watch your video, make notes and plan to do another within the next week. Practice really does make perfect.
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