In late December, the color world was jolted awake by the refreshing, rejuvenating Pantone hue Greenery.
The bright green shade, which was selected as Pantone’s 2017 Color of the Year, found its way onto a plethora of products ranging from kitchenware to cars. But, somehow, there was one more place it had yet to be found — covering nearly every inch of an Airbnb in Clerkenwell, London.
The rental, known as The ‘Outside In’ House, which you’ll completely understand after a look at the images below, is a partnership between Pantone and Airbnb, and is currently listed for overnight stays from January 27 to January 30. Pantone says the purpose of the house is to combat January blues and encourage fresh optimism and excitement for 2017.
Exuding everything Greenery, the house includes a woodland-themed reception, an indoor greenhouse that also serves as a dining room, a tented nook for children, an herb garden kitchen and even a garden bedroom with lawn. And you’ll likely spot the property from 10 blocks away with its bright green door.
According to the listing, the “fresh and zesty yellow-green shade” (sounds tasty!) is “symbolic of new beginnings, evoking the first days of spring when nature’s greens revive, restore and renew.” The rental costs £200, or about $250, per night, and all proceeds will go to AIGA, a professional association for design. Pantone will match the cost of your trip in donations.
During their stay, guests will have the chance to learn about plants with botanical creators, stretch out for workouts around the home’s potted plants, paint wallpaper and make gin from scratch.
If plants do provide health benefits, like many studies say, this might just be the healthiest space in London. There will even be fresh, healthy green juice matched exactly to PANTONE 15-0343 Greenery.
And to make you feel extra environmentally kind, bear in mind that all materials will be recycled where possible and extra plants will be donated to community gardens after January 30.
It’s just one of many recent experiences Airbnb has offered — from a stay in Abbey Road Studios to a night at Count Dracula’s castle. In the fall, the company also tested City Hosts, a program that would potentially pair travelers with city residents for authentically local experiences.
But if you snag a night at this color-lovers’ dream come true? We’ll be greenery with envy.
Swipe up to check out more photos of the space.
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