Designer Dwellings: How Fashion’s Hottest Labels Are Moving Into Interior Design

Fashion has long had an influence on the design world, with many catwalk trends finding their way into our homes. The last few years have seen the two worlds become truly interconnected, with the launch of interiors lines by fashion powerhouses, such as Fendi, Armani and Ralph Lauren, along with influential collaborations like Cos x Hay and House of Holland for Habitat.

In fact in 1993, Brintons, purveyors of premium carpets and Royal Warrant holders, partnered with Vivienne Westwood to create their first ever advertising campaign, which featured a series of iconic dresses designed by Westwood, all made out of carpet. Then, in 2003 Brintons returned again to the fashion world to collaborate with renowned shoe designer Manolo Blahnik to create a collection of shoes with some of Brintons’ best selling carpets.

The trend has showed no signs of abating in 2017 with the likes of Dolce & Gabanna, Terry Rodgers and Moschino partnering with Smeg, Lalique and Altreforme respectively. Fashion giants also dominated Milan Design Week earlier this month, which saw Louis Vuitton showcase the work of the Campana Brothers, Marcel Wanders and India Mahdavi, whilst names like Hermès, Marni and Nendo drew the crowds.


Back at home, the iconic department store, Harrods, has also got in on the action. Its Art Partners project, which runs until the end of London Craft Week (3 – 7 May 2017), features collaborations between leading names in fashion and design. A particular highlight is the limited-edition Vispring bed, which is beautifully upholstered in Missoni Home fabrics. Combining the British luxury bedmaker’s craftsmanship with Missoni’s distinctive colours and patterns, the beds will be available in the classic black and white “Tobago”, vibrant “Siena” and the Greek-inspired “Santafe”.

It has also been hard to miss the rise in millennial pink on both the runways and at the many design shows this year. Dubbed Millennial Pink for the Instagram generation, it originated from the Pantone 2016 colour of the year – Rose Quartz, although Martin Waller, the founder of Andrew Martin, would argue that its origins go way back to the 18th century when men were advised to paint their rooms pink and white to improve their moods and etiquette. It was suggested that it was more appropriate for males to wear pink than females. Its current popularity across both industries is being put down to its softness and its ability to work well with other colours – both key considerations in interiors and fashion.


As fashion continues to exert its influence over what we see in our favourite interiors outlets, design lovers would be wise to keep one eye on the catwalk. From high end to the high street, there are many more launches and collaborations planned, so don’t expect to see the end of this trend anytime soon.

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