Touch of Modern, the members-only e-commerce site focused on selling lifestyle products for men, may have caught on to a trend nobody else was expecting.
Colored toilet paper.
That’s right, guys! It’s 2017 and amid the Unicorn Frappuccinos and hoverboards we’ve also got colored TP.
Touch of Modern’s Renova Colored Toilet Paper ($19.99) is a vibrant punch to your bathroom décor. Offered in lime green, black, pumpkin orange, teal, and red, grab a roll that matches any color combo.
Before you laugh off this design trend as a spoof, it’s worth taking note that Touch of Modern has already sold out most of its colors, including the Black + Blue mix and Red + Black mix.
Yep! guys are actually using this stuff… and it might be because the triple-layer colorfast bath tissue feels damn lavish for your rear. (And no… the colors won’t run off on your body.)
The Founder of Touch of Modern, Jerry Hum, built his $100 million company on far-out design instincts much like the idea of colored toilet paper.
Hum tells The Manual that one of his top masculine trends for this spring and summer is unexpected pops of color in the bathroom.
“The bathroom is usually the smallest room in someone’s home (especially for those in more urban spaces) so if you’re going to take a risk with color or have a little fun, it’s a pretty low-commitment location. For some, this means painting an accent wall or getting creative with linens. But there are other choices that are not quite as overt. Renova TP? It’s hard to find a more instantaneous conversation-starter (after zipping up, of course) and they come in pretty much every color you can dream up.”
Touch of Modern also sells the bathroom accessory Illimibowl, which in essence turns your actual toilet seat into a discotheque via neon, motion-activated lights. If that’s your vibe; more power to you. We’ll stick with the Iron Maiden-inspired TP.
Hum laughs and adds, “Don’t take everything so seriously – it’s just the bathroom.”
And maybe that’s the lesson to be learned; that taking bold interior design chances should be fun and celebrate your living space, making it more inhabitable.
Who knows, white toilet paper may be considered “old fashion” or “out of style” in a year, and you’ll be ahead of the curve.
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